What is GoHighlevel/Highlevel?
GoHighlevel, or just Highlevel as its users call it, is an all-in-one sales and marketing platform for marketing agencies and small businesses. The GoHighlevel platform offers every tool needed to run a business successfully at a fixed monthly cost. The GoHighlevel platform allows you to Whitelabel their software so agencies can use this platform and brand it like it was their own. This allows agencies to create a Software as a Service (SaaS) business and an additional monthly recurring revenue stream.
Typically, agencies would perform a job for their client, like building a website or running Facebook ads, only to have the job end or the client cancel their service. Now, agencies have to continue to market to find another client. Now, with Gohighlevel, you can migrate your clients off whatever CRM, email marketing tool, phone system, or funnel software they may be using and run their business entirely off the GoHighlevel platform. The best thing about this is that your clients pay you monthly for these services. You can charge $297, $497, or whatever you want to charge for these services, and your client continues to pay for these each month like a utility, creating a stable recurring monthly revenue.
GoHighlevel sets no limits for its users on any paid plan so that you can have unlimited contacts, websites, funnels, email or text templates, and workflows. There are also no limits for storage, so you can host as many videos, files, documents, or images as you or your clients may have.
For a complete list of features for this platform, you can look at my article GoHighlevel Review.
If you are interested in how GoHighlevel structures its pricing, review my article GoHighlevel Pricing Plans.
What is a Chat Widget and What is its Purpose?
A website chat widget offers substantial benefits by facilitating immediate, real-time interaction between businesses and their customers. This instant communication channel is pivotal for enhancing customer satisfaction, as it allows users to get their questions answered and issues resolved promptly, often leading to quicker decision-making and increased sales. By providing on-the-spot assistance, chat widgets can significantly reduce cart abandonment rates, as customers are less likely to leave the site in search of information elsewhere.
Moreover, chat widgets contribute to better customer retention and loyalty. The personalized interaction they offer makes customers feel valued and understood, fostering a stronger connection with the brand. Additionally, chat widgets can collect and analyze customer data, providing insights into user behavior and preferences. This information is crucial for tailoring marketing strategies and improving overall service quality.
For businesses, chat widgets also streamline customer support operations. They enable customer service representatives to handle multiple queries simultaneously, increasing efficiency and reducing response times. Automated responses and AI-driven chatbots can manage routine inquiries, freeing up human agents to tackle more complex issues. This not only improves the customer experience but also optimizes resource allocation within the support team.
In summary, a website chat widget is a powerful tool that enhances customer engagement, boosts sales, and improves operational efficiency, ultimately contributing to a stronger, more responsive business.
Type of GoHighlevel Chat Widgets?
There are currently multiple chat widgets to choose from to generate leads on funnel and website pages within the GoHighlevel platform. Let’s explore the options available.
Each sub account can only have one type of chat widget configured at a time.
SMS or Email Chat Widget
This GoHighlevel chat widget was the original one released to the GoHighlevel users.
This highlevel chat widget is the basis for the other two chat widgets and allows users to configure multiple items about the way the chat widget looks and feels. Let’s go over some of the available configuration settings.
Here are the areas of configuration for each webchat widget.
Chat Bubble Setup
We can turn on whether the chat bubble is enabled or not, and the message that gets displayed on the chat bubble. You can change the webchat widget image that gets displayed to another person or even a company logo. The widget even remembers if the website visitors have been to your site previously and offers a return message rather than having them fill out the chat widget information again.
Chat Type Setup
The SMS or Email Chat and the live chat are always available to choose from but to have the WhatsApp option you must have the WhatsApp feature enabled and have a phone number configured.
Widget Window Setup
Once you click on the chat widget bubble you see the screen that asks you for user information. This screen can be completely customized from the header text and color to whether or not you request the email address field and the phone number. You can also require a consent box before submitting, which I recommend permits you to contact them via text or email.
Acknowledgment Settings Setup
Once the website visitor fills out the form you can now customize what is shown afterward on the acknowledgment screen.
Once the information has been submitted GoHighlevel will create or update a contact record in your CRM. You can then have a workflow automation start that can contact a team member or you can even use the built-in artificial intelligence AI features to respond to the person directly. The conversation afterward will be done using SMS.
Live Chat
This version of chat does not require the website visitor to enter any information but simply can type to get a response from a support person. The live chat widget does look a little different.
When a website visitor types something into the chat widget GoHighlevel will create an anonymous user in the CRM and show that user in the conversation area. This is where the support person will need to respond back to the website visitor with all communication.
WhatsApp Chat
To use this feature the WhatsApp feature has to be activated and the phone number being using for communication has to be selected.
When you have this chat widget enabled and a user sends a message GoHighlevel will create a contact record for this person and they will be redirected to a WhatsApp page. You can communicate with this person using the conversations area just like in the live chat setup.
How to Enable the Chat Widget on a Landing Page or Website?
It does not matter if you are using a landing page or website in GoHighlevel or a WordPress site you can use any of the chat widgets using the code the GoHighlevel provides for you.
If you use a landing page or website within GoHighlevel you can turn the chat widget on by enabling the toggle switch on the page settings area.
If you use a WordPress website you can use the code feature on the GoHighlevel Chat Widget settings page.
You would copy the code and insert it in the header area of your WordPress site. If you ever change the GoHighlevel chat widget settings you will have to refresh the code on the WordPress sites.
GoHighlevel Chat Widget Options Conclusion
Incorporating a GoHighLevel website chat widget offers seamless, real-time customer engagement, enhancing user experience and boosting satisfaction. Its automation capabilities streamline support, saving time and resources while providing immediate assistance. The widget’s customization options ensure it aligns with your brand’s aesthetic, fostering a cohesive online presence. Proactively addressing customer queries can increase conversion rates and foster loyalty. Adopting a GoHighLevel chat widget is a strategic move to elevate your website’s interactivity, efficiency, and customer support, ultimately driving business growth.
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