custom values

What are Gohighlevel Custom Values?

Custom Values are special data placeholders that are created in the GoHighlevel platform. The users of GoHighlevel needed to store information not associated with a contact, like custom fields, so custom values were created to solve the problem. For example, what if you wanted to store the URL of your company logo so you can use that URL anywhere in the GoHighlevel platform?  It would not make sense to store that information in a contact record, so custom values are used to store any data unrelated to contacts. 

The great thing about custom values is that GoHighlevel allows you to use them throughout the platform, including workflows, SMS, email messages, and the social planner. You can access and use your custom values anywhere you see the GoHighlevel tag symbol or the custom value menu.

custom values

What is GoHighlevel/Highlevel?

GoHighlevel, or just Highlevel as its users call it, is an all-in-one sales and marketing platform for marketing agencies and small businesses. The GoHighlevel platform offers every tool needed to run a business successfully at a fixed monthly cost. The GoHighlevel platform allows you to Whitelabel their software so agencies can use this platform and brand it like it was their own. This allows agencies to create a Software as a Service (SaaS) business and an additional monthly recurring revenue stream. 

Typically, agencies would perform a job for their client, like building a website or running Facebook ads, only to have the job end or the client cancel their service. Now, agencies have to continue to market to find another client. Now, with GoHighlevel, you can migrate your clients off whatever CRM, email marketing tool, phone system, or funnel software they may be using and run their business entirely off the GoHighlevel platform.

The best thing about this is that your clients pay you monthly for these services. You can charge $297, $497, or whatever you want to charge for these services, and your client continues to pay for these each month like a utility, creating a stable recurring monthly revenue.

GoHighlevel sets no limits for its users on any paid plan so that you can have unlimited contacts, websites, funnels, email or text templates, and workflows. There are also no limits for storage, so you can host as many videos, files, documents, or images as you or your clients may have.

gohighlevel custom values

For a complete list of features for this platform, you can look at my article GoHighlevel Review

If you are interested in how GoHighlevel structures its pricing, review my article GoHighlevel Pricing Plans

How to set up Custom Values?

To set up a custom value, you must go to settings and then to the custom values menu.


Click on the New Custom Value button and enter the Namer and value of the data.

add custom value

Once you create the custom value, the platform will generate a key value you can use to represent the custom value. 

The key for this value is {{ custom_values.company_logo }} and this is what it looks like in the GoHighlevel platform.

custom value

Example: Let’s say you want to create a funnel and use your company logo at the top of the page for branding purposes. Rather than using your logo from the GoHighlevel media library, you want to create a custom value to hold the URL for your logo.

By doing this in the future, you can change all future company logos by changing the custom value for your company logo. If you did not do this, you would be forced to open all funnels with your logo and manually change the URL. If you had just one funnel, that would be okay, but imagine you had 50 funnels, each with multiple steps that contained your logo. Wow, what a pain it would be to make those changes. 

Advanced GoHighlevel users Example: Now imagine that your agency wants to build a snapshot with your 50 funnels and use it to deploy to your clients’ accounts. Wouldn’t it be nice to set up all those funnels so your client can change just one custom value, and all the funnels and steps would immediately be branded? Are you starting to see the power of custom values?

Inside your funnel builder, you would change the value of the image URL to the custom value. GoHighlevel automatically recognizes the unique key and translates that key into the value stored in the custom value. 

image url
image url custom value

Once saved, the funnel will display the URL of the company logo’s custom value.

company logo

Custom values can be used to store any information and render it. However, you must learn how to use them in the GoHighlevel System. 

Example: Let’s say you want to create another custom value called Company Name and use it on the same funnel page below the company logo you set up above as a Headline. You can create a headline element and replace it with the key for the company name custom value you created, like below.

company name

Replace the headline text with the key from the company name custom value.

company name

When the funnel page is displayed, you get.

displayed company name

GoHighlevel Custom Values Conclusion

You can see how utilizing custom values throughout the GoHighlevel system can make changes to your data much more manageable. This is an excellent technique for agency owners to build snapshots to deploy to clients or sell to other GoHighlevel users. The GoHighlevel platform was built for agency owners to run their businesses and be profitable by allowing additional revenue streams to be created. 

Thank you for taking the time to read my article. Have a great day. 

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