What is GoHighlevel/Highlevel?
GoHighlevel, or just Highlevel as its users call it, is an all-in-one sales and marketing platform for marketing agencies and small businesses. The GoHighlevel platform offers every tool needed to run a business successfully at a fixed monthly cost. The GoHighlevel platform allows you to Whitelabel their software so agencies can use this platform and brand it like it was their own. This allows agencies to create a Software as a Service (SaaS) business and an additional monthly recurring revenue stream.
Typically agencies would perform a job for their client like building a website or running Facebook ads only to have the job end or the client cancel their service. Now, agencies have to continue to market to find another client. Now with GoHighlevel, you can migrate your clients off whatever CRM, email marketing tool, phone system, or funnel software they may be using and run their business entirely off the GoHighlevel platform. The best thing about this is that your clients pay you monthly for these services. You can charge $297, $497, or whatever you want to charge for these services and your client continues to pay for these each month like a utility creating a stable recurring monthly revenue.
GoHighlevel sets no limits for its users on any paid plan so you can have unlimited contacts, websites, funnels, email or text templates, and workflows. There are also no limits for storage so you can host as many videos, files, documents, or images as you or your clients may have.
For a complete list of features for this platform, you can look at my article GoHighlevel Review.
If you are interested in how GoHighlevel structures its pricing, review my article GoHighlevel Pricing Plans.
What is a Funnel?
A funnel is a visual representation and management system streamlining converting potential leads into paying customers. It is a powerful tool designed to help businesses automate and optimize their marketing and sales processes, making it an essential feature for companies looking to grow and scale efficiently.
A funnel is a series of interconnected steps or stages that guide leads through the customer journey, from initial awareness to the final conversion. These stages typically include:
1. Lead Generation: This is the top of the funnel, where potential customers are attracted through various marketing strategies like advertisements, social media campaigns, landing pages, or lead magnets.
2. Lead Nurturing: Once leads enter the funnel, GoHighlevel helps businesses nurture them with targeted communication, personalized content, and automation, keeping them engaged and interested in the product or service.
3. Sales and Conversion: The leads are primed and ready for the sales process at this stage. The funnel enables businesses to manage sales interactions efficiently, track leads’ progress, and provide the necessary information for the sales team.
4. Customer Retention and Upselling: The funnel doesn’t end after conversion; it also includes strategies to retain customers and encourage them to make repeat purchases or upgrade to higher-value products or services.
GoHighlevel’s funnel features often come with drag-and-drop functionality, making it easy to create, customize, and optimize funnels without extensive technical knowledge. Additionally, businesses can track key performance metrics, analyze the effectiveness of different funnel stages, and make data-driven decisions to improve their overall marketing and sales strategies.
By utilizing GoHighlevel’s funnel capabilities, businesses can automate repetitive tasks, save time and resources, and create a seamless customer experience that drives growth and maximizes revenue. The software provides a holistic approach to lead generation, nurturing, conversion, and retention, empowering businesses to create effective and efficient sales funnels that align with their unique goals and objectives.
How to set up a Funnel in GoHighlevel?
The GoHighlevel platform has a complete funnel builder. The platform also allows its users to create an unlimited number of funnels and also provides funnel hosting at no additional charges.
Once logged into your account, you must go to the Sites menu option and select the Funnel tab.
Click on the New Funnel button at the top right, and you will be presented with these options to start.
You can start with a blank funnel or use one of the hundreds of templates in the library. I will review the Blank startup in this article, but you can check my article regarding the template library to see what templates are available.
Give your Funnel a name, and off you go. The platform will create the funnel; click the funnel name to open the editor. The funnel has no steps yet, so click the Add New Step button to create your first step. You must give the page a name for SEO and a path. If this is your first page, leave it blank or place a “/” for that value. I will call the page Home.
Note: If you currently have a funnel with ClickFunnels, you can enter the page URL and direct import it into the editor without having to recreate it.
Once the step is created, you have a couple of choices. To start from a blank page or to use an existing page. If you choose a current page, you can select any other page you have in your account to import, whether from a funnel or website.
We will use the “Create from Blank” option for this article.
Once you are in the funnel editor, there are a couple of different objects you need to deal with to understand how pages are constructed within the GoHighlevel funnel builder. To build a funnel in GoHighlevel, you must create a Section first. There are four types to choose from, and they are listed below.
Once a section is selected, indicated in the designer by a green color outline, you must create a row to occupy the section. This row can have any number of columns you wish. Here are the default options provided by the designer.
The designer will indicate the rows with a blue outline color, and a purple outline color will indicate each column selected within a row.
Once you have created the correct row and columns, you can add any funnel elements in the builder to begin your design. To use them, you need to drag and drop the element to the area of the page you want and then use the settings of that element to fine-tune what you want to be displayed.
I used a Headline with a sub-headline at the top in the page example below. Then the image and video elements are side by side, and a calendar at the bottom.
You can create as many steps as you like on your funnel, and there is no limit to your design capability in the GoHighlevel platform.
GoHighlevel Funnels Conclusion
Funnels are an excellent way for businesses to sell their products and services to customers. They were built for that purpose. The Gohighlevel platform offers unlimited funnels and hosting on all its pricing plans, making it the leader in funnel software.
Thank you for reading my article and have a great day.