What is GoHighlevel/Highlevel?
GoHighlevel, or just Highlevel as its users call it, is an all-in-one sales and marketing platform for marketing agencies and small businesses. The GoHighlevel platform offers every tool needed to run a business successfully at a fixed monthly cost. The GoHighlevel platform allows you to Whitelabel their software so agencies can use this platform and brand it like it was their own. This allows agencies to create a Software as a Service (SaaS) business and an additional monthly recurring revenue stream.
Typically agencies would perform a job for their client like building a website or running Facebook ads only to have the job end or the client cancel their service. Now, agencies have to continue to market to find another client. Now with GoHighlevel, you can migrate your clients off whatever CRM, email marketing tool, phone system, or funnel software they may be using and run their business entirely off the GoHighlevel platform. The best thing about this is that your clients pay you monthly for these services. You can charge $297, $497, or whatever you want to charge for these services and your client continues to pay for these each month like a utility creating a stable recurring monthly revenue.
GoHighlevel sets no limits for its users on any paid plan so you can have unlimited contacts, websites, funnels, email or text templates, and workflows. There are also no limits for storage so you can host as many videos, files, documents, or images as you or your clients may have.
For a complete list of features for this platform, you can look at my article GoHighlevel Review.
If you are interested in how GoHighlevel structures its pricing, review my article GoHighlevel Pricing Plans.
What is Missed Call Text Back?
Many small businesses today have just the owner /operator running the business. Often they are busy servicing customers and can’t answer the phone when a call comes in. As a result, the business may lose free customers because they cannot answer the phone. It has been reported that 62% of calls received by small business owners either go to voicemail or go unanswered. That’s a lot of potential customers to lose just by not answering the phone.
GoHighlevel recognized this as an issue, so they incorporated the Missed Call Text Back feature to help business owners respond faster to customers. Once enabled, the feature will send the incoming caller a predetermined text message if the call is unanswered.
As you can see from the Missed Call Back settings, you can enable this feature by selecting the checkbox. You are then allowed to enter a message the potential customer would get if the call goes unanswered. Once you have entered your message, you can enter your mobile number and send yourself a test message to ensure it appears correctly on the mobile device. Once you are done, save the settings, and you are ready.
Now this feature alone will not respond effectively to customer requests it only allows the business owner to start a text conversation with the customer to see if any common questions can be answered via text, allowing the business to acquire the customer still without having to talk to them on the phone.
Once the conversation is started, you can utilize the GoHighlevel workflow feature to continue the conversation and provide automated responses to the customer based on what the customer text you. Today, text messaging is a perfectly acceptable form of communication for businesses to interact with customers.
How is the Missed Call Text Back helpful?
One way to ensure a customer does not do business with you is to ignore them. When a customer calls for a particular product or service, they need certain information from the business before making a decision. The Missed Call Text Back feature aims to respond immediately to potential customers and provide real-time responses to their questions.
If you can respond to your customer’s questions and answer them effectively, you will win that customer without even having to talk to them. Just because you could answer their questions effectively mean they want to do business with you.
Once you effectively answer their questions, ask them, “Would you like to schedule an appointment?”. If they reply yes, you can send them to your online booking calendar to schedule an appointment using the GoHighlevel Artificial Intelligence booking bot, another great feature of GoHighlevel. If the answer is no, you can ask if they have any other questions. If the customer does not book an appointment, the GoHighlevel system can keep communicating to nurture them into booking an appointment automatically without involving the business owner.
GoHighlevel Missed Call Text Back Conclusion
Most businesses today know how much each customer is worth to their business. Suppose you have this information and do the math based on the statistic that 62% of calls go unanswered. That is 62 potential customers out of 100 that businesses lose monthly, weekly, or even daily, depending on your call volume. Can your business afford NOT to have a system like this put in place?
For example, if you own a carpet cleaning company, let’s say your average customer invoice is $200, and let’s say that you get 100 calls each month from customers. Statistically, 62 people will not have their calls answered and will call the next carpet cleaning company on their list until someone responds. That would mean you could lose $200 x 62 or $12,400 monthly. Not responding to potential customers means a lot of monthly revenue to lose.
What would it be worth to you to implement this type of system in your business?
GoHighlevel can help you. If you are interested in a system like this, you can check out my article on GoHighlevel Pricing.