What are GoHighlevel Order Bumps?
A funnel order bump is a marketing technique used in sales funnels where an additional offer is presented to a customer after they have already committed to purchasing a product. The offer is usually presented on the checkout page and is designed to complement the original purchase.
For example, let’s say a customer is purchasing a course on digital marketing for $100. The funnel order bump could be an additional offer of a related ebook or a one-on-one coaching session with a digital marketing expert for $50. The total purchase cost becomes $150 if the customer accepts the offer.
A funnel order bump aims to increase the value of the customer’s purchase and ultimately increase the revenue generated from the sales funnel. It is a widespread technique in online marketing and can be an effective way to increase sales and customer satisfaction.
What is GoHighlevel/Highlevel?
GoHighlevel, or just Highlevel as its users call it, is an all-in-one sales and marketing platform for marketing agencies and small businesses. The GoHighlevel platform offers every tool needed to run a business successfully at a fixed monthly cost. The GoHighlevel platform allows you to Whitelabel their software so agencies can use this platform and brand it like it was their own. This allows agencies to create a Software as a Service (SaaS) business and an additional monthly recurring revenue stream.
Typically, agencies would perform a job for their client, like building a website or running Facebook ads, only to have the job end or the client cancel their service. Now, agencies have to continue to market to find another client. Now, with GoHighlevel, you can migrate your clients off whatever CRM, email marketing tool, phone system, or funnel software they may be using and run their business entirely off the GoHighlevel platform. The best thing about this is that your clients pay you monthly for these services. You can charge $297, $497, or whatever you want to charge for these services, and your client continues to pay for these each month like a utility, creating a stable recurring monthly revenue.
GoHighlevel sets no limits for its users on any paid plan so that you can have unlimited contacts, websites, funnels, email or text templates, and workflows. There are also no limits for storage, so you can host as many videos, files, documents, or images as you or your clients may have.
For a complete list of features for this platform, you can look at my article GoHighlevel Review.
If you are interested in how GoHighlevel structures its pricing, review my article GoHighlevel Pricing Plans.
Setup Order Bumps in GoHighlevel
Getting order bumps set up in GoHighlevel requires a little setup before you can use them. Here is what you need to do.
Create Product in GoHighlevel
To use an order bump, you must first create the product in GoHighlevel or import the product from your Stripe account. Either way works. To set up a product, go to the Payments menu, then click on the Products tab. Click the Create Product button, and this is what you get.
Fill out all the related information and click the Create button. Now the product is allowed to be used within the GoHighlevel platform.
Add Product to Funnel or Website
Open your funnel and then select the Products tab within the funnel. This Products area tells the funnel which products you will be using within the funnel. Click the Add Product button and select the product you configured in the previous section. YOU MUST click on the advanced options area and enable the product to be an order bump. If you don’t do this, the product will not appear as an order bump on the funnel page.
Enabling the Order Bump Feature
You must open the funnel step with the order form on it, select the order form element, and go to the advanced tab to set up the order bump. By default, the order bump is off, but once enabled, you can choose which product you have set up as the order bump.
NOTE: You can only have one order bump per funnel page in GoHighlevel. If you have multiple order bumps, I recommend creating another funnel step and page to sell the next order bump.
GoHighlevel Order Bumps Conclusion
The GoHighlevel funnel feature is fully functional and offers users every feature a business can want to increase its sales process. Order bumps are a great way to accomplish this, and setting up this feature in your funnel is easy. Imagine increasing revenue by tens of thousands of dollars in sales for 10 minutes of setup in your funnel. GoHighlevel makes that possible.
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