What is GoHighlevel/Highlevel?
GoHighlevel, or just Highlevel as its users call it, is an all-in-one sales and marketing platform for marketing agencies and small businesses. The GoHighlevel platform offers every tool needed to run a business successfully at a fixed monthly cost. The GoHighlevel platform allows you to Whitelabel their software so agencies can use this platform and brand it like it was their own. This allows agencies to create a Software as a Service (SaaS) business and an additional monthly recurring revenue stream.
Typically agencies would perform a job for their client like building a website or running Facebook ads only to have the job end or the client cancel their service. Now, agencies have to continue to market to find another client. Now with GoHighlevel, you can migrate your clients off whatever CRM, email marketing tool, phone system, or funnel software they may be using and run their business entirely off the GoHighlevel platform. The best thing about this is that your clients pay you monthly for these services. You can charge $297, $497, or whatever you want to charge for these services and your client continues to pay for these each month like a utility creating a stable recurring monthly revenue.
GoHighlevel sets no limits for its users on any paid plan so you can have unlimited contacts, websites, funnels, email or text templates, and workflows. There are also no limits for storage so you can host as many videos, files, documents, or images as you or your clients may have.
For a complete list of features for this platform, you can look at my article GoHighlevel Review.
If you are interested in how GoHighlevel structures its pricing, review my article GoHighlevel Pricing Plans.
The Law of Reciprocity
The Law of Reciprocity is a social psychology concept suggesting that people are more likely to respond to others’ positive actions with similar ones. The principle can be applied in many life areas, including business.
GoHighLevel is a customer relationship management (CRM) and marketing automation platform with a prospecting tool for businesses to find potential clients. The GoHighLevel prospecting tool uses the Law of Reciprocity to help businesses build relationships with potential clients.
The prospecting tool allows agency owners to generate personalized reports for potential clients, offering them something of value. By offering something of value upfront, the agency owner is demonstrating goodwill and initiating a positive interaction with the potential client, which can encourage the principle of reciprocity. The potential client may feel more inclined to respond positively to the business’s message and take advantage of the offer, and may even be more likely to consider doing business with the company in the future.
The GoHighLevel prospecting tool leverages the Law of Reciprocity by offering value to potential clients to initiate positive interactions and build relationships with them.
What is GoHighlevel Prospecting Tool?
The Prospecting Tool helps you to find Local businesses nearby and generate Marketing Audit Reports for them. This Report gives you detailed insights about your prospects – that you can use to target and convert them to potential customers in just a few clicks.
This tool analyzes the strength of your prospects’ online presence in terms of their Listings and Reviews. The Report also clearly showcases the gaps in their online marketing strategies. An Agency could highlight these issues, propose optimal solutions and convert them to potential customers.
Prospecting Tool Walk Through
The prospecting tool is a feature only provided at the agency account level within GoHighlevel. Once you are at the agency level, you will click on the Prospecting menu option to begin.
Then you would click the add a prospect button to get started. You will need to provide the name of the business, or you can be generic and specify generic fields like Chiropractors near me or Dentists near San Antonio.
If you know the business you want to target, you can enter them manually. I entered Dentist near San Antonio, and the tool provided me with a list of businesses from GMB.
I choose the first entry in this example. The next screen allows you to enter any contact information you may have as a point of contact for that client to be stored with the report.
Once you click the save prospect button, the report outlines various public information to show potential customers how their business is doing. The report shows an online health score based on the online internet directories the business is correctly listed in, the number and status of reviews from both Google and Facebook, and a detailed breakdown of which online directories their business information is listed incorrectly or incorrectly.
GoHighlevel Prospecting Tool Conclusion
This prospecting tool is another great feature that GoHighlevel has provided for its clients for free to help grow their businesses. The whole purpose behind GoHighlevel is to help its users make more money, provide value to their clients and provide the best customer service.