What is GoHighlevel/Highlevel?
GoHighlevel, or just Highlevel as its users call it, is an all-in-one sales and marketing platform for marketing agencies and small businesses. The GoHighlevel platform offers every tool needed to run a business successfully at a fixed monthly cost. The GoHighlevel platform allows you to Whitelabel their software so agencies can use this platform and brand it like it was their own. This allows agencies to create a Software as a Service (SaaS) business and an additional monthly recurring revenue stream.
Typically agencies would perform a job for their client like building a website or running Facebook ads only to have the job end or the client cancel their service. Now, agencies have to continue to market to find another client. Now with GoHighlevel, you can migrate your clients off whatever CRM, email marketing tool, phone system, or funnel software they may be using and run their business entirely off the GoHighlevel platform. The best thing about this is that your clients pay you monthly for these services. You can charge $297, $497, or whatever you want to charge for these services and your client continues to pay for these each month like a utility creating a stable recurring monthly revenue.
GoHighlevel sets no limits for its users on any paid plan so you can have unlimited contacts, websites, funnels, email or text templates, and workflows. There are also no limits for storage so you can host as many videos, files, documents, or images as you or your clients may have.
For a complete list of features for this platform, you can look at my article GoHighlevel Review.
If you are interested in how GoHighlevel structures its pricing, review my article GoHighlevel Pricing Plans.
What is Social Media Management?
Everyone today is familiar with social media platforms. One of business owners’ most significant issues is needing more time or learning to manage their social media to benefit their business effectively. Marketing agencies realized this and developed a service they could offer business owners called social media management. These agencies will create engaging social media campaigns and articles and post them on your social media. A marketing agency will charge businesses a monthly fee for this service.
What is a Social Media Planner?
Now that you understand social media management, it’s crucial to understand how these agencies handle getting the posts scheduled and deployed for all their clients. For agencies to handle posts to multiple social media accounts for multiple clients, you can see how managing and organizing schedules could be a nightmare. To assist them with organization, agencies use a social media planner software tool to help them keep track of which clients they are posting for and to which social media accounts the posts are going.
Using these planner tools accomplishes organization and ensures the small business owner has access to and owns the posted content.
What is the Highlevel Social Media Planner?
Highlevel has developed a social media planner tool for users to manage their social media. Here are the features the tool offers to handle your social posts.
Social Media Planner Dashboard
When you enter the social media planner tool, you have a dashboard that allows you to access all the features this tool offers. This dashboard has a lot going on so let me review what you are looking at. In the top left, you see all the accounts that are connected. In the top right, you can open the content calendar, create a new post, or bulk upload your posts. Below is a quick view of the connected accounts and how many total posts you have in each account. At the bottom, you can view all your posts, only the ones scheduled in the future, any failed posts that were not posted for some reason, all posts in draft mode (waiting for approval), the posts that need approval, and an area where you can upload a CSV file to create multiple posts at once rather than just one at a time.
Social Media Accounts
This tool allows you to create social media campaigns for Google Business Profile (GMB), Facebook Page and Groups, Instagram, Twitter, Tiktok, and LinkedIn.
Social Media Posts Scheduling
The Highlevel social planner tool is full-featured to provide the ability to schedule your posts in the future as far as you want/need. The scheduling feature is a real-time saver when it comes to posting. If you could not schedule posts, someone would have to be in front of their computer, log in to their social media account, and have access to the post’s image or video and text. Then copy-paste the text, and upload the post image for each social media account you want to post.
The Highlevel social media planner tool provides a content calendar to view any post you have made for all accounts. Each day provides an excerpt of the posts, when it was scheduled, what social media account it was posted to, and the post featured image.
Creating a New Post
When creating a post with this tool, you are given a couple of options. You can create manually, use a CSV file to create many posts simultaneously, or choose a template from the library.
Manually Create Post
Here is the screen when manually creating a post. You can select multiple accounts to post together, a preview screen to the right to see what it will look like, and a content area with a toolbar to upload images, videos, hashtags, and tag a person.
Once you are done, you have several options for handling the posting. You can post it immediately, schedule the post, or send it to a content manager for approval.
Upload CSV File
Rather than creating every post individually if you have a CSV file with all your content in it you can upload it and create multiple posts at once.
Social Planner Templates
If you are having trouble creating a post and image, you can use one of the hundreds of templates in every niche in the template library.
GoHighlevel Social Media Planner Conclusion
In today’s world, where social media is so essential to businesses, an owner needs to understand how valuable a tool can be in handling their social media management. You can see how robust this software tool is, and it’s just one of many features the Highlevel platform offers.
There are lots of software tools that can help owners with social media management, but why would you want to add another software tool to your business that is going to cost you additional money every month when you can run your business using the Highlevel platform and have this tool included with your fixed monthly fee.