What is GoHighlevel/Highlevel?
GoHighlevel, or just Highlevel, as its users call it, is an all-in-one sales and marketing platform for marketing agencies and small businesses. The platform offers every tool needed to run a business successfully at a fixed monthly cost. The platform allows you to white label your software so agencies can use it and brand it like their own. This allows agencies to create a Software as a Service (SaaS) business and an additional monthly recurring revenue stream.
Typically, agencies would perform a job for their client, like building a website or running Facebook ads, only to have the job end or the client cancel their service. Now, agencies have to continue to market to find another client. Now, with Gohighlevel, you can migrate your clients off whatever CRM, email marketing tool, phone system, or funnel software they may be using and run their business entirely off the GoHighlevel platform. The best thing about this is that your clients pay you monthly for these services. You can charge $297, $497, or whatever you want to charge for these services, and your client continues to pay for these each month like a utility, creating a stable recurring monthly revenue.
GoHighlevel sets no limits for its users on any paid plan so that you can have unlimited contacts, websites, funnels, email or text templates, and workflows. There are also no limits for storage, so you can host as many videos, files, documents, or images as you or your clients may have.
For a complete list of features for this platform, you can look at my article GoHighlevel Review.
If you are interested in how GoHighlevel structures its pricing, review my article GoHighlevel Pricing Plans.
What is a Website Video Background?
Using video backgrounds on your business website offers numerous benefits that can significantly enhance your online presence. Video backgrounds on your web pages captivate visitors’ attention more effectively than static images or text, creating a dynamic first impression that can reduce bounce rates. They also provide an engaging visual experience, allowing you to tell your brand story compellingly by showcasing products or services in action and conveying emotions and messages more vividly.
Video backgrounds also contribute to improved SEO. Search engines favor websites with engaging content that keeps users on the page longer. A well-crafted video background can extend visit durations, positively impacting your search engine rankings. Optimizing your videos with relevant metadata, titles, and descriptions further boosts SEO performance.
Incorporating video backgrounds on your web pages enhances the overall user experience, making your website more interactive and lively. This creative approach can set your business apart from competitors, demonstrating professionalism and innovation. For instance, video backgrounds can highlight customer testimonials, behind-the-scenes footage, or product launches, adding authenticity and a personal touch to your brand.
Additionally, video backgrounds are a versatile medium for conveying complex information quickly and effectively. They simplify the explanation of intricate processes or features, making it easier for potential customers to understand and appreciate your offerings. Overall, using video backgrounds on your web pages can boost engagement, improve SEO, enhance user experience, and dynamically convey your brand story.
Why Use Video Backgrounds on Your Website or Landing Pages?
Incorporating video backgrounds on your business website provides numerous benefits that can enhance user engagement and drive conversions. Video background on your web pages immediately captures visitors’ attention, creating a dynamic and memorable first impression that static images or text cannot match. This heightened engagement can significantly reduce bounce rates, encouraging users to explore your site further.
Video backgrounds serve as an excellent storytelling tool, allowing you to showcase your brand’s personality, products, or services in an engaging and visually appealing manner. By demonstrating products or services in action, video backgrounds can effectively communicate complex information quickly, making it easier for potential customers to understand and appreciate your offerings.
Another key benefit of video backgrounds is enhancing the user experience. They make your web pages more interactive and lively, setting your business apart from competitors. This creative approach can boost user satisfaction and encourage repeat visits, ultimately fostering stronger customer relationships.
From a marketing perspective, video backgrounds can play a crucial role in your sales funnel. By capturing attention and maintaining interest, videos can guide visitors through the funnel, from initial awareness to final conversion. They can highlight customer testimonials, product demonstrations, or special promotions, adding authenticity and credibility to your brand.
Additionally, video backgrounds can improve SEO performance. Search engines favor websites that effectively engage users, and a well-crafted video background can extend visit durations, positively impacting your search engine rankings. Optimizing your videos with relevant keywords and metadata further enhances your site’s SEO. Overall, video backgrounds can boost engagement, enhance user experience, and drive conversions, making them a valuable asset for any business website.
Configure Video Backgrounds in GoHighlevel
The video background feature is available to both websites and funnels within GoHighlevel because they both use the same page builder. Within each page, you can configure the video background within the Section, Row, or Column elements. To configure, you would click on the element you want to set the video behind, and then on the properties page, you would select BG Media Type to Video.
Once you have selected Video, click on the Media URL button and select the video to use or upload to the media library. After you save the settings, you can preview the page to see how it looks with the video on it.
Once you have selected the video option and a video to be displayed, you are presented with a couple of other options to configure the video.
Video Thumbnail
This option allows you to set the image for the video’s thumbnail before it plays.
Video Options
You can select either Fit, Fill, or Cover to change how the video is stretched within the element.
Background Video Opacity
To change how light or transparent the video appears on the page, you have the option of None, Light, Half, or Heavy Fade.
GoHighlevel Video Background Conclusion
Integrating a video background into your website using GoHighLevel is a game-changer for 2024. This powerful feature not only enhances the aesthetic appeal of your site but also significantly boosts user engagement and conversion rates. By captivating your visitors’ attention from the moment they land on your page, you create an immersive experience that keeps them exploring your content, ultimately guiding them through your sales funnel.
GoHighLevel’s intuitive platform makes it incredibly easy to implement stunning video backgrounds, even if you have no technical expertise. The seamless integration and user-friendly interface ensure that you can focus on what matters most—growing your business. With the ability to showcase your brand’s story, products, or services in a visually compelling way, you stand out from the competition and leave a lasting impression on your audience.
Don’t miss out on the opportunity to elevate your website to new heights. Experience the transformative power of video backgrounds and unlock your business’s full potential. Ready to take the leap? Sign up for GoHighLevel today using my affiliate link and start transforming your website like a pro: https://rayodaniel.com/recommends/gohighlevel. Your future self—and your website visitors—will thank you.
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