What is GoHighlevel/Highlevel?
GoHighlevel, or just Highlevel, as its users call it, is an all-in-one sales and marketing platform for marketing agencies and small businesses. The platform offers every tool needed to run a business successfully at a fixed monthly cost. It also allows you to white label your software so agencies can use it and brand it like their own. This allows agencies to create a software-as-a-service (SaaS) business and an additional monthly recurring revenue stream.
Typically, agencies would perform a job for their client, like building a website or running Facebook ads, only to have the job end or the client cancel their service. Now, agencies have to continue to market to find another client. Now, with Gohighlevel, you can migrate your clients off whatever CRM, email marketing tool, phone system, or funnel software they may be using and run their business entirely off the GoHighlevel platform. The best thing about this is that your clients pay you monthly for these services. You can charge $297, $497, or whatever you want to charge for these services, and your client continues to pay for these each month like a utility, creating a stable recurring monthly revenue.
GoHighlevel sets no limits for its users on any paid plan so that you can have unlimited contacts, websites, funnels, email or text templates, and workflows. There are also no limits for storage, so you can host as many videos, files, documents, or images as you or your clients may have.
For a complete list of features for this platform, you can look at my article GoHighlevel Review.
If you are interested in how GoHighlevel structures its pricing, review my article GoHighlevel Pricing Plans.
What is a Video Opt-in Form & Why Use it For Lead Generation?
A video opt-in form is an online form that combines a hosted video with a data collection mechanism, designed to capture leads effectively. Here’s an explanation of what it is and why it’s valuable for lead generation, incorporating the keywords “hosted video,” “hosted video feature,” and “video tracking”:
What is a Video Opt-In Form?
- Hosted Video: This form includes a hosted video, which is a video stored and delivered through a video hosting service. The video introduces a product, service, or offer, engaging viewers with visual and auditory content.
- Opt-In Mechanism: Alongside the hosted video, there is a form that asks for the visitor’s contact information, such as their name, email address, and sometimes additional details like phone number or company name.
- Video Tracking: Advanced video opt-in forms often include video tracking features, which allow you to monitor how viewers interact with the video, such as how long they watch and where they drop off.
Why It’s Valuable for Lead Generation
- Increased Engagement:
- Visual Appeal: Hosted videos are more engaging than text alone. They can quickly convey information and emotions, making the message more compelling.
- Personal Connection: A hosted video can introduce the person or brand behind the message, helping to build trust and rapport with potential leads.
- Higher Conversion Rates:
- Clear Call to Action: The hosted video can include a clear and persuasive call to action, encouraging viewers to fill out the form.
- Demonstrating Value: Hosted videos can effectively showcase the benefits of a product or service, making it more likely that viewers will see the value in opting in.
- Better Information Retention:
- Memorable Content: People are more likely to remember information presented in a video format than in text. This helps keep your brand or offer top of mind.
- Versatility:
- Educational Content: Hosted videos can be used to educate potential leads about complex topics or features, making it easier for them to understand the value proposition.
- Testimonials and Case Studies: Including video testimonials or case studies can provide social proof and build credibility.
- Improved SEO:
- Video Content: Having hosted video content can improve your website’s search engine ranking, driving more organic traffic to your site and the opt-in form.
- Enhanced Analytics:
- Video Tracking: With video tracking features, you can monitor how many people are watching the hosted video and for how long. This provides insights into what content is most engaging.
- Form Submissions: By analyzing the conversion rate of the form, you can continually optimize the video and the form fields for better performance.
Implementation Tips
- Keep it Short and Sweet: Ensure the hosted video is concise and gets to the point quickly.
- Highlight Benefits: Clearly articulate the benefits of opting in.
- Strong Call to Action: Make sure the call to action is clear and compelling.
- Optimize for Mobile: Ensure the hosted video and form are mobile-friendly.
- Test and Iterate: Continuously test different hosted video messages, and form fields, and use video tracking data to see what works best.
By incorporating a video opt-in form with hosted video features and video tracking into your lead generation strategy, you can create a more engaging and effective way to capture leads. This will ultimately increase your conversion rates and grow your customer base.
Configure your Video Opt-in Form in GoHighlevel
To configure the video form feature on the GoHighLevel platform, follow these steps based on the help document provided. This process will help you enhance your marketing campaigns by effectively leveraging video content.
Step-by-Step Guide to Configuring GoHighLevel Video Forms
- Accessing the Form Builder:
- Log in to your GoHighLevel account.
- Navigate to the ‘Sites’ tab in the left-hand menu.
- Select ‘Forms’ from the drop-down menu.
- Click on the ‘Create New Form’ button to start building your opt-in form.
- Adding Form Fields:
- In the form builder, you can drag and drop various form fields to collect the necessary information from your leads, such as name, email address, phone number, etc.
- Customize each field by clicking on it and adjusting the settings as needed.
- Embedding the Hosted Video:
- To add a hosted video, click on the ‘Video’ element in the form builder’s sidebar.
- Drag the video element to your form and place it where you want it to appear.
- Use the media library to select your hosted video. You can upload a new video or choose one already stored in your media library.
- Adjust the video settings such as autoplay, mute, and loop according to your preferences.
- Customizing the Opt-In Feature:
- Add a call-to-action (CTA) button below the video to prompt viewers to fill out the opt-in form.
- Customize the CTA button’s text, color, and size to make it stand out and encourage interactions.
- Ensure the button is connected to the form submission process.
- Setting Up Form Actions:
- Click on the ‘Form Actions’ tab in the form builder.
- Define what happens after the form is submitted, such as sending an email notification, adding the lead to a specific marketing campaign, or redirecting to a thank-you page.
- Configure any integrations you need, such as connecting with your CRM or email marketing platform.
- Publishing Your Form:
- Once you are satisfied with the form design and settings, click on the ‘Save’ button.
- To publish the form, click on the ‘Integrate Form’ button and choose how you want to embed it on your website or landing page. You can use an embed code or a direct link.
- Monitoring and Analyzing Performance:
- After your form is live, use GoHighLevel’s analytics tools to track how viewers interact with the video and the opt-in form.
- Analyze metrics such as video watch time, form submission rates, and lead conversion to continually optimize your marketing campaigns.
By following these steps, you can effectively configure and utilize the video form feature in GoHighLevel to enhance your marketing campaigns and lead generation efforts. For more detailed instructions, you can refer to the help document provided by GoHighLevel.
GoHighlevel Video Opt In Forms Conclusion
Businesses aiming to elevate their lead generation strategies should seriously consider using GoHighLevel video opt-in forms. This innovative tool seamlessly combines engaging video elements with robust data collection, creating an unmatched opportunity to generate leads effectively.
The video element within these forms allows businesses to present their message in a visually appealing and memorable way, fostering a stronger connection with potential clients. This engaging approach not only increases viewer interaction but also builds trust, making it more likely for visitors to provide their contact information.
Moreover, the advanced opt-in feature of GoHighLevel video forms provides valuable insights into viewer behavior. By understanding how long viewers watch the video and where they lose interest, businesses can refine their content to optimize for maximum impact and higher conversion rates.
Incorporating video content into your lead generation strategy can significantly boost your website’s SEO, driving more organic traffic and broadening your reach. With GoHighLevel’s user-friendly interface and comprehensive analytics, businesses can continually test, iterate, and improve their video forms, ensuring they stay ahead in the competitive market.
If you are not currently using the GoHighLevel platform, now is the perfect time to start. By signing up through my affiliate link, you will receive additional training and exclusive bonuses to help you get the most out of GoHighLevel video forms. These bonuses include personalized guidance, step-by-step tutorials, and advanced strategies to maximize your lead-generation efforts.
Overall, GoHighLevel video forms offer a powerful, versatile, and efficient solution for businesses looking to maximize their lead-generation efforts. By leveraging the video element and advanced opt-in feature, companies can achieve greater growth and success in capturing and converting leads. Don’t miss out on this opportunity to transform your lead generation strategy and grow your business. Sign up through my link today and unlock the full potential of GoHighLevel video forms with added support and bonuses.
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