not clickfunnels

GoHighlevel vs Clickfunnels 2.0 Comparison

These two platforms have similar features but the platforms are used for different purposes. Let’s discuss how they are different.

What is GoHighlevel/Highlevel?

GoHighlevel, or just Highlevel as its users call it, is an all-in-one sales and marketing platform for marketing agencies and small businesses. The GoHighlevel platform offers every tool needed to run a business successfully at a fixed monthly cost. The GoHighlevel platform allows you to Whitelabel their software so agencies can use this platform and brand it like it was their own. This allows agencies to create a Software as a Service (SaaS) business and an additional monthly recurring revenue stream. 

Typically agencies would perform a job for their client like building a website or running Facebook ads only to have the job end or the client cancel their service. Now, agencies have to continue to market to find another client. Now with GoHighlevel, you can migrate your clients off whatever CRM, email marketing tool, phone system, or funnel software they may be using and run their business entirely off the GoHighlevel platform. The best thing about this is that your clients pay you monthly for these services. You can charge $297, $497, or whatever you want to charge for these services and your client continues to pay for these each month like a utility creating a stable recurring monthly revenue.

GoHighlevel sets no limits for its users on any paid plan so you can have unlimited contacts, websites, funnels, email or text templates, and workflows. There are also no limits for storage so you can host as many videos, files, documents, or images as you or your clients may have.

For a complete list of features for this platform, you can look at my article GoHighlevel Review

If you are interested in how GoHighlevel structures its pricing, review my article GoHighlevel Pricing Plans

gohighlevel vs clickfunnels

Software Platform Differences

GoHighlevel and Clickfunnels platforms were made for different purposes. 


The platform was developed to help businesses with building sales funnels. The platform has all the tools you need to build a successful sales funnel. Still, unfortunately, to run a business, you will need several other software tools in combination with Clickfunnels to be successful. 


It was developed to help marketing agencies build their businesses and support an unlimited number of clients in running their businesses. The platform has all the tools you need to run your agency and clients’ businesses. GoHighlevel also offers agencies several opportunities for additional revenue generation. 

Feature Comparison

Gohighlevel and ClickFunnels are popular software platforms offering various features to help businesses manage their sales and marketing activities. However, some key differences between these two platforms set them apart from each other.

Gohighlevel is an all-in-one CRM and marketing automation platform that enables businesses to manage their sales and marketing activities from a single dashboard. It offers features like appointment scheduling, lead generation, email marketing, SMS marketing, and more. Gohighlevel also offers a wide range of third-party integrations, making connecting with other marketing and sales tools easy.

ClickFunnels, on the other hand, is primarily a landing page builder and sales funnel platform. It enables businesses to create and manage their sales funnels, from lead generation to conversion. ClickFunnels offers a drag-and-drop interface, pre-built funnel templates, and a range of customization options to create high-converting sales funnels. GoHighlevel offers the same features as Clickfunnels and much more.

While both platforms offer similar features, such as lead generation and email marketing, their primary focus and strengths differ. Gohighlevel is more comprehensive regarding marketing automation and CRM features, while ClickFunnels is more focused on creating and optimizing sales funnels.

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GoHighlevel and ClickFunnels have different approaches to integrations. Gohighlevel offers various integrations with third-party tools, including payment processors, email marketing services, and SMS providers. ClickFunnels, on the other hand, has a more limited set of integrations, but it does offer a robust API that allows for custom integrations with other tools.

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Price Comparison

This is the area that separates GoHighlevel from Clickfunnels the most. Both platforms have been proven to generate millions of dollars for their users, but looking at what each platform charges for what you get is key. Let’s take a look.

GoHighlevel Pricing

  1. Starter Plan: The Starter Plan costs $97 monthly and includes access to essential features such as a CRM, appointment scheduling, text messaging, and email marketing.
  2. Agency Unlimited Plan: The Agency Unlimited Plan costs $297 per month and includes all the features of the Starter Plan plus additional features such as advanced automation workflows, Facebook and Google Ads integration, a white-labeling option, unlimited staff accounts, and the ability to create custom reports.
  3. Agency Pro Plan: The Agency Pro Plan costs $497 per month and includes all the features of the Pro Plan plus additional features such as a white-labeling option, unlimited staff accounts, and client management tools. There are several additional rebelling services that agencies can make money from clients on this plan. This plan can’t be purchased directly from the GoHighlevel website. You will have to upgrade from the Agency Unlimited Plan.


Since the upgrade from Clickfunnels 1.0 to 2.0 the pricing has also increased.

Here are the plans.

  1. Basic Plan: The Basic Plan costs $147 per month and includes access to essential features such as landing page creation, sales funnel creation, and email marketing. You are limited on this plan, so carefully look at the plan allowances below.
  2. Pro Plan: The Pro Plan costs $197, allowing a few more features than the Basic Plan.
  3. Platinum Plan: The Platinum Plan costs $297 per month and includes all the features of the Basic Plan plus additional features such as advanced funnel building tools, A/B split testing, and affiliate marketing management.
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GoHighlevel vs Clickfunnels 2.0 Conclusion

In conclusion, GoHighLevel and ClickFunnels are powerful marketing automation platforms with unique features and pricing plans. However, GoHighLevel stands out by offering unlimited access to its features within each pricing plan, providing more flexibility and scalability to its users. On the other hand, ClickFunnels’ plans limit the number of features available, and users have to upgrade to higher plans to access advanced functionalities.

While ClickFunnels is a popular choice for creating high-converting sales funnels, GoHighLevel provides a comprehensive marketing automation platform with features like appointment scheduling, text messaging, and email marketing. This makes GoHighLevel a more suitable option for businesses requiring a broader range of marketing automation tools to manage customer interactions efficiently.

It is essential to carefully evaluate your business needs and goals when choosing between these two platforms to make the most informed decision.

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