What is GoHighlevel/Highlevel?
GoHighlevel, or just Highlevel as its users call it, is an all-in-one sales and marketing platform for marketing agencies and small businesses. The GoHighlevel platform offers every tool needed to run a business successfully at a fixed monthly cost. The GoHighlevel platform allows you to Whitelabel their software so agencies can use this platform and brand it like it was their own. This allows agencies to create a Software as a Service (SaaS) business and an additional monthly recurring revenue stream.
Typically agencies would perform a job for their client like building a website or running Facebook ads only to have the job end or the client cancel their service. Now, agencies have to continue to market to find another client. Now with GoHighlevel, you can migrate your clients off whatever CRM, email marketing tool, phone system, or funnel software they may be using and run their business entirely off the GoHighlevel platform. The best thing about this is that your clients pay you monthly for these services. You can charge $297, $497, or whatever you want to charge for these services and your client continues to pay for these each month like a utility creating a stable recurring monthly revenue.
GoHighlevel sets no limits for its users on any paid plan so you can have unlimited contacts, websites, funnels, email or text templates, and workflows. There are also no limits for storage so you can host as many videos, files, documents, or images as you or your clients may have.
For a complete list of features for this platform, you can look at my article GoHighlevel Review.
If you are interested in how GoHighlevel structures its pricing, review my article GoHighlevel Pricing Plans.
What is the Website Chat Widget?
The website chat widget is a feature that Highlevel developed to allow real-time communications between you, the business owner, and your website, visitors. Customers have gotten used to chat features on websites and enjoy the asynchronous yet real-time communications it offers to provide the information they seek.
Customers often want to ask simple questions regarding your products or services that your website may have yet to provide. Being able to deliver this information to customers allows them to make a decision quickly regarding whether or not they want to do business with you.
If your website does not offer this feature, you can lose customers you never knew were interested in your services.
How can the Website Chat Widget help my business?
If you are a business owner selling a product or service, having a website is a must. You don’t need to pay $20,000 to have a website built you can use any website builder to create a website with proper structure, and it must have relevant information that customers want/need to know for them to choose to do business with you.
Your website setup correctly is your first step towards getting customer interactions with your business. However, you will always get customers that need to speak to someone, either by phone or text, to get assurance that you can provide what they need. Most small businesses can’t afford to hire a person to manage just the phones, so many calls go unanswered if a customer calls. Statistics show that 60% of customers who call businesses go to voicemail or unanswered. If the customer can’t get a hold of someone to ask a question, they will not do business with you. Businesses are losing many customers just because they can respond to customers. This is where having live chat software on your website can help get more customers.
Here is where the website chat widget can save the day. Today’s customers are familiar with chat widgets installed on websites and understand how to use them. Statistics show that over 60% of customers will use a live chat widget vs. calling to get information. Using this technology in today’s business is imperative.
Can a Chat Widget have automation?
Using a chat widget on your website can significantly improve customer interaction with your business, but what happens when you are busy and can’t respond to customers?
Did you know that you can have automation included with your chat widget? What I mean is you can set up a series of replies based on the questions that your customers ask. This is not AI, but as the business owner, you do know the common questions your customers call and ask you about. Using automation, you can program that specific knowledge into the chat widget to automatically respond to a customer’s question based on specific keywords they ask. You have this feature if you are using the Highlevel platform.
Let’s say you are a chiropractor, and a customer comes to your website. Some common questions are, “Do you accept insurance” or “How much do you charge for adjustments.” The customer would go to your website and fill out the chat widget information box asking, “Do you accept insurance.” Based upon this message, the Highlevel platform can automatically respond to this message with “Yes, we do accept insurance. Would you like to book an appointment?”. Now, this is just a simple response. Still, you can create a customized response system for the chat widget to handle entire conversations with a customer without ever having to respond to the customer personally. The great news is that Highlevel will track all the communications with that customer in its CRM system so you can always review it at a later time.
Imagine that you can get customers to your website, open the chat window and answer all their questions, have them book an appointment, and record the entire conversation in your CRM without ever having to talk to them. What would a system like that be worth having in your business if you can get an extra 10 or 20 customers a month?
How much does a chat widget cost?
Several chat widgets are on the market today, ranging from free to hundreds of dollars a month, depending on the automation you want to have behind the scenes to communicate with your customers. You truly get what you paid for when it comes to this feature.
Today’s chat widgets typically ask for names, phone numbers, and email addresses and have a message area for the customer to ask questions. What the chat widget does with that information next is what you pay for. The free live chat software and other less expensive widgets do not offer real-time communications via text they only offer email support. They will not offer a live chat window and will be displayed as an offline chat widget.
The more expensive chat widgets can do real-time communication via text but require you to use their software website or mobile apps to send and receive communications. Their system will not integrate into your business’s CRM easily.
Using the Highlevel platform, you can build your website, set up your chat widget, create the automation to handle all communications, and integrate directly into your CRM with the same monthly payment to run your business because the chat widget is just another feature built into the Highlevel platform.
GoHighlevel Website Chat Widget Conclusion
I hope this article helped you understand how vital a chat widget can be for your business. There are other chat widgets, but none that integrate with all the other business features you need, like the Highlevel platform.
You can use Highlevel free trial by using the link below.