What is GoHighlevel/Highlevel?
GoHighlevel, or just Highlevel as its users call it, is an all-in-one sales and marketing platform for marketing agencies and small businesses. The GoHighlevel platform offers every tool needed to run a business successfully at a fixed monthly cost. The GoHighlevel platform allows you to Whitelabel their software so agencies can use this platform and brand it like it was their own. This allows agencies to create a Software as a Service (SaaS) business and an additional monthly recurring revenue stream.
Typically agencies would perform a job for their client like building a website or running Facebook ads only to have the job end or the client cancel their service. Now, agencies have to continue to market to find another client. Now with GoHighlevel, you can migrate your clients off whatever CRM, email marketing tool, phone system, or funnel software they may be using and run their business entirely off the GoHighlevel platform. The best thing about this is that your clients pay you monthly for these services. You can charge $297, $497, or whatever you want to charge for these services and your client continues to pay for these each month like a utility creating a stable recurring monthly revenue.
GoHighlevel sets no limits for its users on any paid plan so you can have unlimited contacts, websites, funnels, email or text templates, and workflows. There are also no limits for storage so you can host as many videos, files, documents, or images as you or your clients may have.
For a complete list of features for this platform, you can look at my article GoHighlevel Review.
If you are interested in how GoHighlevel structures its pricing, review my article GoHighlevel Pricing Plans.
Why does a business need a website?
A business needs a website for several reasons, as an online presence has become increasingly vital in today’s digital age. Here are some key reasons why having a website is vital for businesses:
1. Online visibility: A website allows businesses to establish an online presence, making it easier for potential customers to find and learn about them. In a world where people turn to search engines for information, a website ensures your business can be found online.
2. Credibility and trust: A professional and well-designed website can instill confidence and credibility in potential customers. It serves as a virtual storefront, giving visitors a glimpse of your business, products, and services.
3. Accessibility and convenience: A website is accessible 24/7, allowing customers to learn about your business, products, and services at any time, from anywhere. This convenience can lead to increased sales and customer satisfaction.
4. Marketing and advertising: A website is a powerful marketing tool, enabling businesses to showcase their offerings, promotions, and special deals. It can also integrate with various marketing strategies like email marketing and social media to reach a broader audience.
5. Customer engagement: Websites provide a platform for direct customer communication through contact forms, live chat, or comment sections. This interaction can help businesses understand their customers better and address their needs effectively.
6. Showcasing products and services: A website allows businesses to display their products and services visually appealingly, giving customers a clear idea of what they offer. This can lead to increased sales and conversions.
7. E-commerce capabilities: For businesses selling products, a website with e-commerce functionality enables them to reach a global audience and conduct transactions online, expanding their customer base beyond local boundaries.
8. Competing with rivals: In a competitive market, having a website can differentiate businesses. You may lose potential customers if your competitors have an online presence and you don’t.
9. Analytics and insights: Websites offer tools like Google Analytics, which provide valuable data on website traffic, customer behavior, and other key performance indicators. These insights can help businesses make informed decisions and improve their online strategies.
10. Adaptability to consumer behavior: Consumer behavior is increasingly shifting towards online research and shopping. By having a website, businesses can adapt to these changing trends and meet their customers where they are.
A website is a fundamental component of a business’s online presence and is crucial in reaching, engaging, and converting customers in the digital landscape.
How to set up a website in GoHighlevel?
The GoHighlevel platform has a complete website builder. The platform also allows its users to create an unlimited number of websites and also provides website hosting at no additional charges.
Once logged into your account, you must go to the Sites menu option and select the Websites tab.
Click on the New Website button at the top right, and you will be presented with these options.
You can start with a blank website or use one of the hundreds of templates in the library. I will review the Blank startup in this article, but you can check my article regarding the template library to see what templates are available.
Give your website a name, and off you go. The platform will create the website; click on the website name to open the editor. The website has no pages yet, so click the Add New Page to create your Homepage. You must give the page a name for SEO and a path. If this is your first page, leave it blank or place a “/” for that value. I will call the page Home.
Note: If you currently have a funnel with ClickFunnels you can enter the page url and direct import it into the editor without having to recreate it.
Once the page is created, you have a couple of choices. To start from a blank page or to use an existing page. If you choose an existing page, you can select any other page you have in your account to import, whether it is from a funnel or website.
We will use the “Create from Blank” option for this article.
Once you are in the website editor, there are a couple of different objects you need to deal with to understand how pages are constructed within the GoHighlevel website builder. To build a website in GoHighlevel, you must create a Section first. There are four types to choose from, and they are listed below.
Once a section is selected, indicated in the designer by a green color outline, you must create a row to occupy the section. This row can have any number of columns you wish. Here are the default options provided by the designer.
The designer will indicate the rows by a blue outline color, and a purple outline color will indicate each column selected within a row.
Once you have created the correct row and columns, you can add any website elements in the builder to begin your design. To use them you need to drag and drop the element to the area of the page you want and then use the settings of that element to fine-tune what you want to be displayed.
In the page example below I used a Headline, the sub-headline at the top. Then a video element with a bulleted list and a call to action button.
You can create as many pages as you like on your website and there is no limit to your design capability in the GoHighlevel platform.
GoHighlevel Websites Conclusion
Having a website today is not an option but a necessity. Why should you pay a website hosting company when the GoHighlevel platform allows you to create unlimited websites and includes all website hosting? Your tools in the platform make it a snap to quickly create a website in minutes that will serve your company’s needs.
Thank you for reading my article and have a great day.