What is GoHighLevel/Highlevel?
GoHighlevel, or just Highlevel as its users call it, is an all-in-one sales and marketing platform for marketing agencies and small businesses. The GoHighlevel platform offers every tool needed to run a business successfully at a fixed monthly cost. The GoHighlevel platform allows you to Whitelabel their software so agencies can use this platform and brand it like it was their own. This allows agencies to create a Software as a Service (SaaS) business and an additional monthly recurring revenue stream.
Typically agencies would perform a job for their client like building a website or running Facebook ads only to have the job end or the client cancel their service. Now, agencies have to continue to market to find another client. Now with GoHighlevel, you can migrate your clients off whatever CRM, email marketing tool, phone system, or funnel software they may be using and run their business entirely off the GoHighlevel platform. The best thing about this is that your clients pay you monthly for these services. You can charge $297, $497, or whatever you want to charge for these services and your client continues to pay for these each month like a utility creating a stable recurring monthly revenue.
GoHighlevel sets no limits for its users on any paid plan so you can have unlimited contacts, websites, funnels, email or text templates, and workflows. There are also no limits for storage so you can host as many videos, files, documents, or images as you or your clients may have.
For a complete list of features for this platform, you can look at my article GoHighlevel Review.
If you are interested in how GoHighlevel structures its pricing, review my article GoHighlevel Pricing Plans.
GoHighLevel Pricing Plans at a Glance
It doesn’t matter which GoHighLevel pricing plan you are interested in. They all come with access to all the features HighLevel has to offer. You can get started with a GoHighLevel free trial to see if it will fit your marketing agency well.
Starter Plan – $97/month
- Three subaccounts are included. Use one for your company and two for clients.
- White label feature to brand software to your company
Agency Unlimited – $297/month
- Unlimited Client Accounts
- White label feature to brand software to your company
Agency Pro – $497/month
- Unlimited Client Accounts
- White label feature to brand software to your company
- Saas mode for onboarding clients
- ReBilling texts, emails, and phone calls
White label Mobile App – $497/month
- This is an add-on to any GoHighLevel pricing plan
- Allows agencies to brand the Go High Level mobile app and use it as your own custom app.
GoHighLevel Starter Plan
The GoHighLevel Agency Starter account plan is the perfect plan to start with as an agency owner or small business. It allows you to use all the features that HighLevel offers at a low monthly price. This plan includes unlimited users and allows you to have three subaccount. Use one account for your business and the other two can be used for paying clients. It allows you to consolidate all other software tools and begin running your business before adding clients. To add client accounts or higher, you must upgrade to the GoHighLevel Agency Unlimited account.
GoHighLevel Agency Unlimited Plan
The GoHighLevel Agency Unlimited plan is for agencies who want to use the white label feature of the software so you can sell it to your clients. You can re-sell the HighLevel software for whatever price you want to your clients while still paying the same monthly fee to HighLevel. This plan and the GoHighLevel Pro plan allow agencies to add revenue streams to your business. Instead of just providing your clients marketing and lead gen services, you can now provide the software they use to run their business.
GoHighLevel Agency Pro Plan
The GoHighLevel Agency Pro plan is not publicly advertised on the GoHighLevel website and is only available as an upgrade from the starter or agency unlimited plans. This plan is intended for agencies that want to provide SaaS service and scale quickly using automated onboarding.
This plan and the GoHighLevel Agency Unlimited plan are similar but have a couple of key differences. See the section below.
GoHighLevel White Label Mobile App
HighLevel has two separate mobile apps that agencies and clients can use to access their data within HighLevel. These are the “Go HighLevel” and “Lead Connector” apps. Both are available on the App Store or Google Play and are free to use on any plan. Most agencies use the Lead Connector app since it is not branded with Go HighLevel logo and colors.
GoHighLevel does offer the ability for agencies to customize the mobile app with their logo and company name and use the app as their own. This is a separate charge per month and will be in addition to your monthly plan rate.
 | This is the Go HighLevel mobile application icon. |
 | This is the Lead Connector mobile application icon |
How to Choose the Right GoHighLevel Pricing Plan?
The two premium-level pricing options offer complete access to all platform functionality and features. There are three significant differences between GoHighLevel Agency Unlimited and Pro/Saas plans.
Client Onboarding – setting up client accounts
- Agency Unlimited account plan: All client accounts must be set up manually. Setting up a client account does not take long, but it can be a bottleneck for agencies looking to scale quickly. There is also a greater chance of user error during the setup process.
- Agency Pro account plan: This allows you to automate the client onboarding process completely. This feature allows agencies to scale quickly since it can be included with a sales funnel, and the software will set up the new client account and email login instructions.
Billing – text, phone calls, and emails for clients
- Agency Unlimited account plan: As an agency on HighLevel software, you are responsible for all usage of these services and must rebill your clients monthly. This has to be done manually for each client each month on this plan. Depending on the number of clients you have, this process could cost you money by hiring someone to handle this billing and waiting for these bills to be paid each month.
- Agency Pro account plan: Your clients are still charged monthly for their usage, but you can automate these charges directly to the client’s credit card. This feature can save you hundreds if not thousands, of dollars in costs by not hiring someone to manage this process.
ReBilling – Upcharging clients on text, phone calls, and emails
- Agency Unlimited account plan: This plan does not allow charging clients for every text, phone call, and email.
- Agency Pro account plan: The Pro/Saas plan allows you as the agency owner to make anywhere from 1 to 10X the original cost of all services that you charge your clients.
Depending on how much your clients use these features, ReBilling could add ten of thousands of dollars a year in additional revenue to your business.
Other GoHighLevel Feature Pricing charges
In this post, I am discussing the GoHighLevel pricing plan cost that is offered; however, once you begin using the software, there are other charges, based on usage, that you will also be responsible for. I wanted to ensure you understood them so you could make the best decision possible.
Twilio – Phone and Texting provider
All phone calls and text messages through HighLevel are made using Twilio. There are small charges for inbound and outbound calls and text messages. As the agency owner, you are responsible for paying Twilio for all usage of your agency and all clients through their service each month.
The provider charges at the time of this posting are
- Outbound call – $0.013 per min
- Inbound call – $0.0085 per min
- Text – $0.0075 per segment
Mailgun – Email provider
All emails made through HighLevel use Mailgun as the SMTP provider. You can set up specific SMTP providers at the client account level, but Mailgun will be used as default if none are provided. There are small charges for email usage each month, and you, as the agency, will be responsible for your and all client charges each month.
The provider charge at the time of this posting is
- Email – $0.0007 per email
Conversational AI
The Conversation AI is an advanced feature that leverages AI technologies to enhance customer interactions with your business. The Bot solves complex problems and provides safer, more accurate answers than any AI Chatbot on the market.
Whats App
The Conversation AI is an advanced feature that leverages AI technologies to enhance customer interactions with your business. The Bot solves complex problems and provides safer, more accurate answers than any AI Chatbot on the market.
Yext – Business listing synchronization provider
Yext is a business directory listing and synchronization service that you, as the agency, can resell to your clients. HighLevel charges you a monthly fee to use this service, and you can charge your client more for this service and pocket the difference. You, as the agency, are responsible for all Yext subscription activations.
You are only charged for the clients that have Yext activated.
WordPress – Additional website provider if needed
HighLevel features complete WordPress installation for your client’s website that you can purchase from Highlevel and then resell to your client at a higher price. The WordPress installation can be entirely managed from the client account.
UpHex – DIY Facebook Ad provider
This is third-party software that integrates with HighLevel software and offers your clients the ability to have do-it-yourself Facebook ads from within the client account. They charge a fixed monthly fee depending on the number of clients you have, and you are allowed to charge your client more for this service.
Is GoHighLevel Pricing worth the cost?
As a small business owner, I have had to use multiple tools in the past to run my business. I needed software to run my CRM, email marketing, text marking, sales funnels, membership sites for my courses, and pipeline management to track my customers. The problem was I was using so many tools, and I had to connect them all using Zapier to ensure my CRM synced with my email and text marketing, etc. Not only was I spending too much “tech time” on my business it was costing me over $800 a month for all these tools. When I found GoHighLevel software, it allowed me to combine all of these tools into one platform and reduce my monthly expenses.
So when I talk to my colleagues, they ask me, “Is GoHighLevel Pricing worth it?” I would have to say you would have to be crazy not using this platform. Check out this pricing matrix to see what these tools are costing and how GoHighLevel can save you money every month and add additional revenue streams you have never had the opportunity to offer your clients.
Go HighLevel Pricing Conclusion – Too Expensive Or Worth it?
I believe GoHighLevel software is the best sales and marketing software on the market today. It significantly reduces learning curves compared to many other products on the market today with its intuitive user interface that lets you get your business up and going quickly. If you are a business owner, all you need is the agency starter plan to run your business successfully. The software was designed for marketing agencies, so the agency’s unlimited account and higher allow you to grow and scale your business truly. The white label feature and the agency pro plan automation can quickly increase your revenue through additional services like Saas and ReBilling.
How to sign up with GoHighLevel Free Trial?
To get started with your Free trial of HighLevel, click this link below and signup.
Check out what others are saying about GoHighLevel Marketing Software
GoHighLevel Pricing FAQ
Does GoHighLevel offer a free plan?
High Level does not provide free plans. Every plan from GoHighLevel comes with a 14-day free trial to allow you time to get your business up and running before being charged.
Does GoHighLevel offer unlimited accounts with their pricing plans?
The starter plan is the only plan where you are limited to just one account. All other plans offer unlimited accounts.
Can I cancel my GoHighLevel plan before the trial period ends?
Yes, you can cancel your HighLevel plan anytime during the trial period without being charged, but you won’t do that because this is the absolute best platform to run a small business or agency.
Does GoHighLevel allow me to brand the application for my business?
Yes, if you are on the GoHighLevel Agency Unlimited or Agency Pro/Saas plan. Branding the GoHighLevel software is not available on the Starter plan.
Does GoHighLevel Offer a Free Trial?
GoHighLevel has a 14-day free trial as standard. You can signup HERE.
Does GoHighLevel offer a discount on their Annual Plans?
You will receive two months free if you purchase any annual plan.
What is GoHighLevel White Labeling?
White labeling is the ability to brand the GoHighLevel marketing software as your own by allowing you to put your business logo on the software. You can also use third-party tools to change the software layout and colors to brand the software further.
Who can benefit from the GoHighLevel platform?
Any business or marketing agency that can utilize the full software features, regardless of whether you are on the agency starter account or the agency unlimited account, would benefit from this platform.
Is the White Label Mobile App included with a GoHighLevel agency plan?
No, the White label mobile app is not included with any plan and is an optional add-on with an additional monthly cost.
