GoHighLevel Review: It’s Worth It !! (2024)

Welcome to my GoHighLevel Review – Updated for 2024

Thank you for taking time out of your day to visit my GoHighLevel review post. I have dug into the platform and provided all the current features and the pros and cons to provide you with all the information you need to determine if GoHighLevel would work for you in your business.

What is GoHighLevel/Highlevel? 

GoHighlevel, or just Highlevel as its users call it, is an all-in-one sales and marketing platform for marketing agencies and small businesses. The GoHighlevel platform offers every tool needed to run a business successfully at a fixed monthly cost. The GoHighlevel platform allows you to Whitelabel their software so agencies can use this platform and brand it like it was their own. This allows agencies to create a Software as a Service (SaaS) business and an additional monthly recurring revenue stream. 

Typically, agencies would perform a job for their client, like building a website or running Facebook ads, only to have the job end or the client cancel their service. Now, agencies have to continue to market to find another client. Now, with GoHighlevel, you can migrate your clients off whatever CRM, email marketing tool, phone system, or funnel software they may be using and run their business entirely off the GoHighlevel platform.

The best thing about this is that your clients pay you monthly for these services. You can charge $297, $497, or whatever you want to charge for these services, and your client continues to pay for these each month like a utility, creating a stable recurring monthly revenue.

GoHighlevel sets no limits for its users on any paid plan so that you can have unlimited contacts, websites, funnels, email or text templates, and workflows. There are also no limits for storage, so you can host as many videos, files, documents, or images as you or your clients may have.

Is the GoHighLevel software platform for me?

Whether you are a brick-and-mortar store or a digital marketing agency serving thousands of clients does not matter. All businesses need marketing tools and, more importantly, a marketing automation platform so you can attract and communicate with your customers. The problem with most businesses is that their technology was pieced together out of necessity instead of being thought out in advance.

You can’t blame the owner for this because when you start your business, sometimes you don’t know what you don’t know. So you get separate tools that do a specific function in your business, but these tools do not talk to each other, and it takes extra work every day to keep these tools in sync. 

For example, you use a customer relationship management (CRM) system and a separate email/text system for your campaigns like MailChimp. You get a new customer in your CRM, but the customer email list in Mailchimp now needs to have the new customer added to your list. You must log in to MailChimp and manually add the customer or use a business automation tool, like Zapier,  to sync the CRM and MailChimp. You can see how this one process can slow your company’s growth and even introduce errors with manual input, causing you to lose customers. 

That was how my business was before I found the Go HighLevel software platform. This software has all the tools your business needs, so there is no information disparity. For instance, as soon as a new customer is added to Go HighLevel CRM, you can immediately use any other marketing tools within the platform to communicate with that customer.

The founders of Go HighLevel built this platform to make running your business easy and allow you to quickly scale your business without hiring multiple staff members to babysit all the business marketing tools to ensure they stay updated. Every business can benefit from the Go HighLevel software platform. The cost of the platform is so reasonable that you can save money each month by combining all the existing tools you currently use, even if you don’t use every tool that Go High Level offers.

I saved $458 a month moving to the GoHighLevel program. Here is how I was running my business and the associated costs.

• CRM $497 – Used for CRM, Websites, text marketing
• ClickFunnels $297 – Used for Sales Funnels and membership sites 
• ActiveCampaign $149 – Used for email marketing and workflow automation
• Calendly $12 per User – Calendar scheduling

I moved to the Agency Pro/Saas plan at $497 monthly. I also pay annually, reducing my monthly price to $415, so I lowered my monthly expenses by half. I also get additional tools in the platform that add other revenue streams to my business. It was a no-brainer decision for me to decide to move to GoHighLevel. 

Look at how you can save each month on the other software tools

GoHighLevel Pro’s and Con’s

Any software tool you use will have its good points and bad ones, and Go HighLevel is no different. The most significant difference I see with Go HighLevel is that they are dedicated to their clients and have weekly updates with new features and fixes to their marketing software. They are proactive in collecting their user’s feedback to fast-track any essential fixes needed and use a voting system to determine which new features will get priority based on users’ feedback. You have to weigh the pros and cons and make a decision that’s best for your business. You will see that Go HighLevel’s pros greatly outweigh the cons. 

GoHighLevel Tools & Features

CRM

A Customer Relationship Management (CRM) system is an absolute necessity for every business. GoHighLevel CRM is the core of the software platform. Every tool in the GoHighLevel platform is built around the CRM to help you capture, nurture, and close customers for your business. 

The CRM allows you to add fields to your customer records beyond the standard built-in fields. So, for instance, date of birth is not a standard field, but you can create a field to hold this value and extend the schema to meet your needs. There are no limits to the number of customizations you can have. 

The CRM is located in the Contacts area of the software. Here is what it looks like. 

The toolbar offers you the following features from left to right.

• Add new contact manually
• Add or adjust the position of the contact in a specific pipeline
• Add contact to a campaign or workflow
• Send contact an SMS message
• Send contact an email
• Add Tag to a contact
• Remove a Tag from the contact
• Delete contact
• Send contact Google review request
• Export contact
• Import contact
• Merge multiple contacts

The Columns drop-down allows you to customize the column fields shown by default in the contacts view.

The More Filters button allows you to filter the data you see based on any field in the contact record.

Smart Lists are a way that you can segment the contact records based on any of the contact fields. Think of them like a permanent filter list across the top of the page where the All tab is located. For example, you can create a filter list called “No Email Address” showing all contacts whose email address field is empty. You give it a name, which shows at the top of the page every time it loads for quicker access.

GoHighLevel has designed all the tools in the platform to integrate with the contacts, allowing maximum freedom in customization in your communications. You are limitless in your possibilities when you are interacting with your customers. 

Imagine if the CRM is this robust & powerful; how the other tools on this marketing platform will be for you to help you grow and scale your business?

Pipelines/Opportunities

Pipelines are a way to track your customers throughout your sales process to ensure that you can keep them moving where they purchase your product or service. I was introduced to pipelines five years ago, and it was a game changer in my business that allowed me to increase my closing percentage significantly. 

As a business owner, you know how customers enter your sales funnels and where you want them to go. Pipelines are a great visual way to see the path your customers take through your sales process and where the possible bottleneck in your process may be. Once you define the pipeline stage, you can view the opportunities area, which allows you to see all the customers in the various stages of your pipeline. This tool alone is invaluable for a digital marketing agency so you can quickly view your client’s opportunities and advise them on how they should improve/adjust their sales process. 

GoHighLevel allows you to create an unlimited number of pipelines to track customers for any product or service your business offers. Creating a pipeline is as easy as clicking a button and determining what stages or steps you want to track for your customers. 

Here, you see a sales funnel process with five steps. You can have as many steps as you want and easily rearrange steps to meet your needs. You know that this pipeline process can be displayed visually on the GoHighLevel dashboard.

Here, you see a pipeline for our two customers and where they are in the sales pipeline. GoHighLevel workflow feature allows you to set up marketing automation that will notify you when customers are at certain stages for a certain period, allowing your team to reach out to the customer to see why they have not moved to the next stage of the pipeline. This feature lets your staff do other tasks and get notified when the customer does not move forward in the sales process, maximizing your staff’s time and effectiveness. 

You can move a contact from one stage of the pipeline to another and indicate whether you have won or lost the deal. 

This feature, once set up, will allow your business to continually track the progress of your customers and allow you to make decisions based on what the customer does or does not do. You can assign value to your customers at any stage of the pipeline to see how well your marketing campaign performs. Here, you see a dashboard view of the Sales Process pipeline.

You can quickly review this dashboard view to see how well your pipelines perform. You can select the dropdown list and switch to any pipeline you want to view without leaving the dashboard. You can easily view the number of customers, revenue produced, and any pipeline’s conversion rate. 

Calendar

If your business requires you to schedule calls with multiple clients or book appointments with customers, then the Calendar feature will exceed your expectations. You can create an unlimited number of individual or team calendars with any plan that Go High Level offers. Setting up a calendar with Go HighLevel takes not even 5 minutes, and you can sync it directly with your personal Google or Outlook calendar. 

The calendar feature can check scheduling conflicts with your calendar. Say you have a private appointment, and someone tries to schedule time on the calendar that overlaps it. The calendar will generate a conflicting message and require the person to choose a different appointment time. 

GoHighLevel has recently added the ability to create groups with calendars. Rather than displaying just one team member calendar on a page, the group feature shows a button for all team members in the group and allows the user to select which person to schedule with before the scheduling calendar is shown.

Let’s say you choose John Smith, then you can go to that person’s calendar for scheduling.

The calendar will automatically notify you when a new appointment is created. After an appointment has been confirmed, the person scheduling can easily download Google or Outlook scheduling links to add to their calendar. 

One commonly used calendar and scheduling software is Calendly, which charges you per user to use the software each month. This software alone can be a significant monthly expense if you have a large team. GoHighLevel allows unlimited users, calendars, and calendar groups on your account. This is only one of the many features you get with the GoHighLevel pricing structure. 

Workflow Automation

The workflow/marketing automation feature is considered the most powerful of all the features in the entire software platform. I want to warn you that this is an advanced feature and may require that you get help in implementing this unless you are a technical person. This feature offers you a visual interface to build out your business processes. You can create unlimited workflows; your imagination only limits you with this marketing solution.

Here are just a few of the items that a workflow can do for you

1. Create a task for a team member when a customer has been at a particular pipeline stage for too long. 
2. Send an email or SMS campaign to a customer who canceled a strategy call with you to get them to reschedule
3. Email your Slack channel when a customer moves from one pipeline stage to another. 
4. Email and text you when someone fills out your website contact us form
5. Communicate with customers when they contact you through your website
6. Add a customer to an email campaign after they reply to an SMS message

GoHighLevel has implemented several options they call Recipes available for the most common situations you may encounter. These recipes are prebuilt workflow templates that allow you to create and run a workflow within minutes. I will show you an example of a typical recipe for appointment bookings and walk you through each step to show you how workflows work.

Looks pretty, doesn’t it?  

Here is what the workflow does. For every appointment that gets booked and confirmed, this workflow activates and does the following

1. Immediately send an email confirmation to the person who booked the appointment.
2. 24 hours before the appointment, it will send an email and SMS reminder
3. 1 Hour before the appointment, it will send an email and SMS reminder
4. 1 Hour after the appointment, an email gets sent to you or your team with three links in it to select based on how the appointment went
   1. They showed and purchased
   2. They showed and did not purchase
   3. They did not show
5. At this point, your business processes have to be added to the workflow, but it may be something like this.
6. The link “They showed and purchased” was clicked.
   1. The contact in the pipeline gets marked as won, so the revenue is reflected on the dashboard.
   2. An SMS message is sent to the contact expressing your appreciation for their business.
   3. A Google review request is sent to the contact as an SMS, which can be combined with the SMS above and email. 
   4. An email gets sent to the sales team notifying them of the win.
7. The link “They showed and did not purchase” was clicked
   1. Add the contact to follow up an email marketing campaigns and SMS marketing campaign 
   2. Create a task for the sales team to follow up with the contact in 30 days
   3. Move the contact in the pipeline to the “No Purchase” stage and follow up in 30 days
8. Link “They did not show”
   1. Move the contact to the “No Show” stage of the pipeline and follow up to reschedule the appointment.
   2. Send an email and SMS message with a scheduling link to the contact

I hope this example helped show you how workflows can be practical in your business. As I said, this is a powerful GohighLevel feature. I have seen these workflows eliminate hired employee positions in companies with the level of detail and business automation that can be included in them. 

Websites & Funnels 

In today’s world, every business needs to have a website for nothing more than to provide essential information to the public regarding your products and/or services. All web hosting companies like Godaddy or Bluehost can host your website and provide a tool to help you construct and maintain it for a reasonable yearly fee.

Most web hosting companies can offer you E-Commerce capabilities so that you can sell your products and/or services online. Still, getting set up requires a more complex configuration as you will have to integrate a credit card processing company like PayPal or Stripe into your website. 

If you want to build sales funnels with landing pages, you will likely have to find another tool, as most web hosting companies do not provide these services. Now you have to use another software like lead pages or click funnels. Still, the good news is these tools have integrated credit card processing with their software, so setting up your payment provider will be much easier. These tools also require that you pay a monthly fee to use them.

GoHighLevel software platform includes unlimited websites and funnels capability without additional charges or fees. You must set up your payment processor, then your website or funnel can use the connection. 

You will find a library of website and sales funnel templates in many industries that you can use to get started. The template library consists of the following sectors.

• Automotive
• Beauty & Fashion
• Business, Coaching, and Consulting
• Financial
• Health & wellness
• Home Services
• Insurance
• Legal
• Marketing Agency
• Medical
• Real Estate
• Restaurant & Bar
• Travel & Hospitality

Here are some of the cover pages to view

Setting up a new website or funnel is as easy as clicking a button, choosing the template you want, and sitting back while your site is created. Once done, you can use the intuitive user interface and drag and drop the items to and from the reach page you want to edit. 

All e-commerce tools in GoHighLevel are available for both websites and funnels. 

Domains

GoHighLevel is not a domain registrar, so you must use another provider to purchase and host your domain name. Once done, you must point your domain name to GoHighLevel to use it on your websites or funnels. There are ample help documents that can assist you with this process.

Shopping Cart & Coupons

GoHighLevel has recently added a shopping cart and coupons to their website and funnel features. 

Blogs

Blogging has been around since the beginning of the internet. It has been a great way for people and businesses to share information online. Unlike social media posting, where your post may be active for a week or two before it disappears from visibility, blogs are timeless. Your posts are timeless, but with Google, they are indexed and made available to anyone searching for those topics. 

Businesses have used this to their advantage through search engine optimization or SEO. This is a technique where you create blog posts around topics or keywords people are searching for to educate your readers and possibly profit from their interest in a product or service.

GoHighLevel has listened to its users’ requests for this feature and introduced blogs to the platform in 2022. Now, you can implement another revenue stream into your business from this platform. You can connect your blog to any website you have created on the platform.

Reporting

I once heard the phrase, “If you can’t measure it, then you can’t manage it.” Most business owners are bad at looking at their reports and statistics to measure performance. The GoHighLevel platform was built for a marketing agency, so reporting had to be one of its features at its core. If you have clients that you are working for, you have to be able to present your client with statistics on how well the marketing messages you were hired to create are working.

So, the reporting feature is available in every GoHighLevel account.  As new features are released on the platform, new reports also come out to allow you to measure performance. Let’s take a look at what’s offered currently. 

This is the report toolbar, and as you can see, for marketing agencies that run ads for clients, both Facebook and Google ad reporting are included. Your report will include values such as Impressions, Clicks, and conversions, as well as the costs for each. Here is a sample of a Google ads report.

Call tracking reporting allows you to track the call volume and see any missed calls you have so your sales team can follow up with them.

These reports and many others are available to your clients and provide real-time data. 

A couple of items to note for these features. Reports at this time can only be run from the desktop version of the software and can’t be scheduled or emailed. You must use a phone number from the GoHighLevel phone system to track the call.

White Labeling

As a marketing agency owner, you should be getting an idea of the power that the GoHighLevel software can offer. Still, it’s unheard of that the same software that can provide you with these awesome features also allows you to put your own branded desktop app on the software and resell it to others for whatever price you want. CRAZY RIGHT, but it’s true. Imagine creating another revenue stream from the same software you use to run your business without additional monthly expenses.

The white label feature allows you to change the software logo and use your custom domain name for clients to access. So, for example,  if your business domain name is AwesomeMarketingAgency.com, you can set up the GoHighLevel software to point to app.AwesomeMarketingAgency.com and resell it like the software is your own. 

Some third-party providers can allow you to brand the software further and can even adjust the default layout to give you that custom look and feel. Take a look at what can be done here at https://themarketerstoolkit.com/ghl-customizer/.

The GoHighLevel team of developers is rolling out new features each week, and you get those updates with the same monthly payment. For more pricing information, see the section below this article. 

Conversations

Conversations are the GoHighLevel feature that keeps track of any communication to every contact in the CRM. GoHighLevel consolidates all communications from multiple channels into this component. Any messages sent from the following channels are recorded.

1. Phone calls (Inbound and Outbound)
2. Voicemails
3. SMS messages
4. Emails
5. Google My Business chats
6. Whatsapp
7. Facebook Messenger
8. Instagram Message
9. Website Chat Widget

You will often find yourself in the conversations area as it’s the hub of communications to and from your contacts. Each channel listed above has a distinct icon on each message to distinguish the type of message you are looking at easily.  

As you can imagine, you will get hundreds if not thousands of messages, so GoHighLevel has allowed you to sort, filter, and even star important messages to quickly find what you are looking for and follow up with important messages. 

The conversation feature is available on both the desktop and the mobile apps. 

Something to note about this feature is that the conversation’s complete history is stored as long as the contact is in the CRM. If the contact is deleted, so will the entire conversation associated with the contact.

Email Marketing

Email marketing is a core communication method for digital marketing agencies to get their client’s messages out to their customers. Several online marketing tools offer this feature, but having this tool integrated with your CRM is vital. GoHighLevel offers everything you need to create, implement, and maintain email campaigns. Let’s take a look at the components.

Email Template Builder

The first tool we will discuss is email builder, one of today’s best email marketing tools. As you can see, you have several different options to get started.

As you can see, you can copy and modify an existing template, import a template, start from scratch, or choose a template in the library. 

The email builder also offers the same template categories as the Website & Funnels templates. Just choose your template, customize it, and save it in the email templates area with a few clicks of your mouse.

SMS Marketing

Years ago, when I started using text messaging for marketing, my jaw hit the floor when I found out just how much it costs to do text marketing. At the time, I was looking at EzText, and their plan was like $59 a month using short code numbers, which only included one keyword. It was an extra $30 per month per keyword. Ouch !!. I did not go with Eztext for my solution so that you know.

Over the past couple of years, SMS messaging has been extremely affordable and a great way to communicate with customers. The biggest issue with text messaging is that you must use a separate app or software to send and receive these messages, leaving you with another piece of software to manage and another monthly expense.

GoHighLevel has SMS marketing integrated into the platform. Twilio is the provider, and at the time of this post, the cost per segment to send messages is $0.0075. Sending SMS messages is an extra cost to the agency owner. 

Creating an SMS campaign is the same as creating an email campaign since you use the same tools. The tools to create SMS templates only work on the desktop version, not the customized mobile app. 

Voicemail Drop

A voicemail drop is my favorite of all the marketing messages you can use to get a message out to customers. I have used several tools over the years to do this, but the problem is I would have to export a list of numbers to a CSV file and then upload them into the dialer software along with the voicemail mp3 to send them out. What a pain. Since the CRM is at the core of GoHighLevel, all marketing tools can access contact information such as their phone number. Also, when you send out an email, SMS, or voicemail drop, they all get recorded in the conversations for that contact. 

Membership Sites

GoHighLevel has a simple yet powerful membership site feature included in its platform. You can create an unlimited number of products and an unlimited number of offers to sell those products. The website and funnel features allow you to sell your digital products and online courses directly, and the setup is a snap. Your customer purchases a product from, say, your sales funnel, and within a few minutes, GoHighLevel emails them their login information. They now have access to only the products they purchased. These products are recorded in the customer relationship management system so you can view the customer record to see a list of all products purchased. 

Another exciting feature is that GoHighLevel allows you to have a separate URL for your customers to access your membership site, so you can keep this area separate from your GoHighLevel application URL. This means you have members.AwesomeMarketingAgency.com as your membership URL, while app.AwesomeMarketingAgency.com points to the application itself. 

All the features of GoHighLevel work together to use the shopping cart and coupon feature with your sales funnel in your membership product sales. You have all the power and flexibility necessary to create a powerful selling machine.

Here is an example of what your product page would look like.

Integrations

This feature allows you to connect your account to all the necessary systems to allow you to do business, including your social media accounts. Once you set up your account, you must connect to other third-party systems to utilize their services. GohighLevel makes it easy. Let’s take a look.

With this feature, you can integrate the following

1. Google
   1. Google My Business connection
   2. Analytics
   3. Ad account
   4. Google Calendar
2. Facebook
   1. Ad account
   2. A business page for social media postings
3. Quickbooks – Integrates with billing & invoicing
4. Clio – For legal firms’ data access
5. Stripe – Payment processor
6. Shopify – Any stores you may have
7. TikTok – Ad account
8. LinkedIn
9. Slack

This feature provides one area to make all these connections once done. You can utilize them throughout the software platform seamlessly.

Invoicing

You can use the feature to send invoices to any contact you have in the CRM system. You have an easy-to-view dashboard that allows you to create and monitor which payments have been issued and what you have received. You can email these invoices to customers or use the text-to-pay feature that sends the customers a text with a link for them to pay immediately.

Templates

You can now setup standard invoices you may have for different vendors or customers and then use those templates with the automation feature to automatically send invoices.

Proposals & Estimates

Proposals and estimates allow users to craft detailed outlines of services or generate succinct cost agreements. Through a versatile document builder featuring text, images, videos, tables, and more, as well as digital signatures and document state management, this feature continues to serve as a comprehensive solution for professional business communication. Whether sharing a company’s background or simply listing products and prices, these documents adapt to various needs, simplifying interactions with potential clients.

Templates

To customize this feature to your business, you can create commonly used items as templates in the GoHighlevel platform to create new estimates or proposals easily without setting them up each time you use them. Here are the different elements you can use to build your templates.

Document Variables

Document variables are placeholders that can be placed within a document and replaced with actual values when the document is executed. They offer dynamic content control and are crucial for templating and automation. Some common variables you can use in your templates are items like “company name” or even “company email”. You create the variable once and then are able to insert these values into your templates by dragging and dropping them. Also if these values ever change then you just need to update them in one spot and every templ;ate you used that variable in gets updated.

Affiliate Manager Program

The GoHighLevel affiliate manager program was added to the platform to allow you to attract other people to sell your product and service for you. The affiliate program is offered to you through First Promoter, which has already been integrated with GoHighLevel. 

The affiliate manager tool built into GoHighLevel allows you to create campaigns, add or upload affiliate information, see all affiliate payouts and even has a area to upload all marketing material your affiliates may need to sell you products or services better.  

Form and Survey Builder

Form Builder

When building websites and funnels, it is often necessary to create forms to gather data, whether to collect leads or additional information after selling your product or service. There is a form builder that allows you to create forms and customize them with fonts and colors to blend in with whatever page you insert them on. GoHighLevel platform has a feature mentioned in the CRM feature called custom fields. 

The standard fields on forms, such as First Name, Phone Number, etc, are not always enough to gather the necessary information. You may want a field called Date of Birth, and this is where custom fields come in. You can create this field in the form builder and associate it with the contact record in the CRM so that information is always available in the future. 

Once your forms are created, you can copy and paste the code to any website or funnel, regardless of whether it’s in the GoHighLevel platform or not, and use it. The data, once submitted, will go directly into the contacts record. 

The workflow feature can integrate directly with forms and execute tasks every time a form is submitted.

Survey Builder

If your business likes to use surveys to gather customer data, GoHighLevel has you covered. The survey builder is very similar to the builder. You can access any of your standard or custom fields, but you must create a custom field for any additional questions or data you wish to gather. Once the survey is built, you can use a workflow or email campaign to distribute the survey to your customers.

WordPress Native Hosting

WordPress is the most frequently used software platform used to build websites today. There is a built-in website designer to GoHighLevel, but there may be times when you want to use a platform like WordPress for all the extensibility offered through plugins. There is no need to go to a third party for these websites with GoHighLevel. You can activate the WordPress option on the account. An additional monthly charge and access to the WordPress dashboard are required. At the time of this post, the monthly fee for this service is $10 a month. As the agency owner, you can charge your client more for this service. This can be an additional monthly revenue stream for your business.

Reputation Management

Every business needs reputation management. It is proven that the more reviews you have in your business, the more customers you get. The last statistic I saw said that 87% of people who search for a local business look at reviews as a deciding factor on whether or not they will buy the product or service. 

Many business owners I have interviewed have told me that they do not have any system, procedure, or tool to help them ask for and manage review requests for their business. I help them understand that they are hurting their business by not having this feature. The number of reviews and your rating are paramount to how Google ranks you in the search pack.

There is third-party software that focuses on this feature alone, and it can be expensive. I reviewed this feature at birdeye.com, and they required that I enter my contact information before I could even view the pricing. Reputation.com has this feature but requires I to sign up for a demo to get pricing. Why? I can tell you that if you saw the price without their sales team selling you the benefits, you would not request further information.

Reputation management is an included feature with GoHighLevel because the creators understand its importance. Reviews are pulled in from both Google and Facebook using the integrations. They have created a customized SMS and email template that you can use when you make review requests of your customers that can include your branding if you choose. You can view the review requests that have been made and not responded to and make further requests for a review. 

You can add an element to your website or funnel that will dynamically display your Google and Facebook reviews for you. Most people typically create a “Testimonial” or “Review” section on their main homepage and add the code for the reviews.

Phone System

Every business has a phone number and, most likely, a phone system to receive customer calls. The problem with getting a phone number from a local telephone company is they do not provide a reporting feature that can help you understand the call volume you are getting and how many missed calls you have. 

Twilio provides the phone system in GoHighLevel, and you can have as many phone numbers as you want. There is an additional charge each month for phone numbers. You can assign a number to a particular team user, leave it unassigned, and forward it to another number. Once the phone system is set up, you can use the built-in reporting tools to give you all the necessary information.  

Web Chat Widget

Search engines like Google want to give you free customers every month. Google offers a great feature called Google My Business, where you can list your business with Google. When people search for your business each month on Google and review it, they can either call you if you have a phone number listed or visit your website if you have a website listed. 

Businesses get a lot of website views from Google, but the issue is most websites are badly designed, do not give the customer the information they are looking for, and the only way to answer their question is to call you. This can be a problem because if the customer does not get an answer from your business, they will likely not leave a message and then call the next company.

GoHighLevel has a website chat widget that you can install on your website that provides your customers a way to communicate with you in real-time via SMS from your website. The widget is displayed in the lower right corner of the screen and asks your website visitors if you can help answer any questions for them. This tool has greatly influenced you to talk to your customers in real time over text from your website to answer their questions.

This tool, combined with the GoHighLevel workflow feature, can be a potent marketing automation tool for your business. The workflow feature can search the customer’s responses to help you anticipate what they are asking for and respond automatically with an answer you think they are looking for. 

Mobile Application

GoHighLevel has many ways to send and receive messages from your customers, but that does not mean a lot if you have to be in front of your laptop all day to respond to these messages. GoHighLevel offers you a mobile application that can integrate into your account. There are two applications in the App Store or Google Play: Go High Level and Lead Connector. Most people use the Lead Connector app since it’s not branded as Go High Level. Here are the app icons to find them.

”Go High Level” App Icon

“Lead Connector” App Icon

This mobile app is not fully functional, as I have indicated in this post, but it has all the communication features and others you are looking for. Here is a list of features on the mobile app.

1. Conversations – Can send or receive all messages with customers on all channels.
2. Reputation management – Send and review requests.
3. Pipelines and Opportunities – Can see the status of customers
4. CRM – Access all contact records
5. Calendar – You can see all calendars assigned to you
6. Invoicing – Send or review invoices

You can run your day-to-day business operations from this app. 

Social Media Planner

Social media is an excellent way for businesses today to reach customers online. One of the things about social media is that you need to be able to post frequently to keep customers engaged. So you have to log in daily or at least a couple of times a week to post notices or deals you offer. Rather than you or someone on your team has to be on social media to post messages, there have been third-party applications like Buffer or Hootsuite that offer the ability to schedule your social media posts in advance.

Rather than using this party application to pay additional monthly expenses, GoHighLevel has now included this feature on its platform. I know, fantastic. Now, you can use the social media planner tool to schedule all your posts on the same platform on which you run the rest of your business. 

Currently, this tool can post to the following networks.

1. Google My Business
2. Facebook – Pages and Groups
3. LinkedIn – Profile and business pages
4. Tiktok – Profile only
5. Twitter – Profile only
6. Instagram – Business account

Missed Call Text Back

Being in business today means that you get calls from customers. Unfortunately, there are times when the phone can’t always be answered, and the customer goes to voicemail, which may or may not get returned promptly. Most customer calls involve answering questions about your product or service to determine whether the customer wants or can do business with you.

Customers do not always need to talk to a business person to get questions answered physically. Today’s websites are built to answer basic questions and schedule appointments without voice communication. Texting is an acceptable option for customers as well. GoHighlevel recognized this when they created this feature to help out their customers. Once enabled, the missed call text back feature creates a text conversation with anyone who has tried to call you and did not get an answer. Once the conversation starts, you can activate a workflow that responds to customers’ frequently asked questions automatically to provide real-time answers without having to get a person involved.

This feature aims to keep your potential customers engaged in a conversation so they don’t call the next business on their list. Keeping them engaged in a conversation can lead that customer to purchase your product or service without returning a call, saving the business owner time.

Snapshots

For digital marketing agencies, this feature was built to help you create new client accounts quickly and to help you deploy updates as well. I wanted to discuss this last on the feature list so you can better understand a snapshot and how it can help you.

When a new client account is set up, it would be typical to pre-load their software account with items that have already been developed so your client can get started immediately with their business and not have to start from scratch. Some of these items, for example, may be a pre-built website or sales funnels, email marketing campaigns they can use to communicate with their customers, website forms for collecting and processing leads, appointment booking calendars, or even pipelines for their sales process. You want to make sure your clients are successful so you can reduce your churn rate. 

GoHighLevel snapshots allow you to export all those items and store those items as an image on the platform. When you want to create a new client account, you can choose between already created snapshots for the particular vertical of your client, one of your snapshots, or even start with a blank account.

Once you select the snapshot you want, GoHighLevel will set up the account and import the items in the snapshot into the new account. Now, you can have your client customize the items in their new account, or your team can do it for them. 

Snapshots can also be shared between accounts so that you can purchase a snapshot, or it can be shared from another GoHighLevel account. You click on the snapshot link, which will be installed in your account under Imported Snapshots in the image above.

So you can see how useful this feature can be, but there is more. Let’s say you have 100 clients and have just developed a new excellent workflow you want to give your clients. How can you do that? One way is to create the workflow in all 100 accounts manually. You would create a snapshot containing the workflow you want to deploy, and then you would use that to deploy the workflow to all your client accounts. The process is straightforward, so you don’t have to be a tech person to do this.

Snapshots are one of my favorite features in the GoHighLevel platform, and they make new client onboarding and updates a breeze.     

GoHighLevel Pricing Models

I will cover pricing plans as a summary in this post. If you want to understand everything regarding pricing plans, look at my other post.

GoHighLevel Pricing Plans: How much does it really cost? (2024)

GoHighLevel offers three pricing plans, and every plan has access to all the platform’s features, including the ability to use the Go HighLevel mobile app.

1. Agency Starter Account – $97 per month
   1. Limited to just three subaccounts
2. Agency Unlimited Account – $297 per month
   1. Unlimited accounts
   2. White label feature available
3. Agency Pro/Saas Account – $497 per month
   1. Unlimited accounts 
   2. White label feature available
   3. Saas configurator
   4. Client rebilling available

GoHighLevel Mobile App

We have already discussed the platform’s mobile app, but GohighLevel offers its users the ability to have their own branded app. So you can have your very own application name and icon to present to your clients. GoHighLevel maintains this app and offers all the features and new features as they are added. 

This feature adds to any pricing plan and can be purchased for $497 monthly.  

The agency starter account is a great way to start on the platform at a low cost. You can migrate your business over and get it running, and then when you start taking on clients, you can upgrade to the agency unlimited account or the agency pro account.

The agency unlimited account and the GoHighLevel agency pro account are preferred because they allow you to create unlimited accounts and have an incredible marketing platform to offer your clients. There are, however, a few essential key differences between these plans. I would encourage you to review my pricing post above and look at them. 

GoHighLevel Marketplace

When you are working with a platform that contains these many features, there may be times when you want to get some assistance from an expert. There is no need to look any further than GoHighLevel’s built-in marketplace. These experts work directly for the company and can help you with various services. The primary services are under Basic and Advanced Account setup.

GoHighLevel Support

A software company is only as good as it supports its product. Well, GoHighLevel has no shortage of support options. All plans come with chat support and support help articles on the help page, but for the agency unlimited plan and higher, you can use phone support to get assistance when needed. 

Another excellent support option provided is the “Speak with Us” option, which allows you to have a Zoom call with a support expert if it’s a specific question, or they can transfer you to the daily Q&A call that runs each day for several hours to help you with more complicated issues. They will work directly with you on the Zoom call to fix you. 

When you sign up, you are issued an onboarding coach to help you set up ASAP.  

GoHighLevel Review Conclusion

In this GoHighLevel review, I have shown you the powerful features of this all-in-one platform. You have seen how GoHighLevel can help you save hundreds of dollars a month by simply consolidating your existing software. The platform has everything you need to run your business and provides you with all the support options you need to succeed. 

GoHighLevel was built to allow marketing agencies to be profitable by allowing you unlimited growth with a fixed cost. You can add additional revenue streams to your business with white labeling and client rebilling.

It might be worth trying the software if you want an all-in-one marketing solution platform to generate more revenue.

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